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Step Stool Potty for Toddlers

Fail

Demand is soft, at -35.7% this quarter, so Step Stool Potty for Toddlers is a Fail.

Flapen Score
36
36 / 100
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Market size
$85K/yr38K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
77%top-5 click share · 8 brands · 14 sellers

Flapen Score

Step Stool Potty for Toddlers against its category

The dotted line is the Baby Products average. Past it, Step Stool Potty for Toddlers is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Step Stool Potty for Toddlers market on Amazon at a glance

Shoppers on Amazon United States searched for Step Stool Potty for Toddlers 38K times last year and spent an estimated $85K. The top 5 brands take 95% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
8.4%
Market size, estimated
$85Ka year
Top search term
orzbow potty training toilet seat6K searches a year

02 · Price

A sale here is worth $26.83.

Listings sell for $26.83 on average, from $12.83 to $33.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $26.83 that is $3K to $7K a year per listing.

Average price
$26.83inside the $15 to $100 sweet spot
Price range
$12.83–$33.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #16 within Potty Training. It carries 6,571 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#16in Potty Training
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
6,571per listing
Listings tracked
16

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Step Stool Potty for Toddlers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$8K$17K$25K$34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

3%

  • SKYROKU46%
  • Orzbow40%
  • RABB 1ST4%
  • PRIMLECT2%
  • MeuLife2%
  • HBTower2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Step Stool Potty for Toddlers search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Step Stool Potty for Toddlers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • orzbow potty training toilet seat6K/yr
  • skyroku potty training seat with step stool ladder4K/yr
  • potty training steps8K/yr
  • skyroku potty training seat3K/yr
  • step stool potty for toddlers9K/yr
  • skyroku potty training toilet5K/yr
  • orzbow 2-in-1 potty training toilet seat2K/yr

Reviews and returns

What reviews say buyers love and hate about Step Stool Potty for Toddlers

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Strength”
2.8%of orders come back
“Kind of flimsy”
A buyer, on “Strength”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Step Stool Potty for Toddlers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data