step stool potty for toddlers
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.83avg listing price — sweet spot $15–$100
Price range
Great$12.83–$33.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,571.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 38K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, step stool potty for toddlers is a $85K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
step stool potty for toddlers market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $67K–$80K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.9%
- Avg brand age
- 34 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
14
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
3%
- SKYROKU46%
- Orzbow40%
- RABB 1ST4%
- PRIMLECT2%
- MeuLife2%
- HBTower2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 24 weeks — -35.7% search growth over the last 90 days.Top step stool potty for toddlers search terms
- orzbow potty training toilet seat6K/yr
- skyroku potty training seat with step stool ladder4K/yr
- potty training steps8K/yr
- skyroku potty training seat3K/yr
- step stool potty for toddlers9K/yr
- skyroku potty training toilet5K/yr
- orzbow 2-in-1 potty training toilet seat2K/yr
Top step stool potty for toddlers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SKYROKU Potty Training Toilet 2-in-1 Anti-Slip Seat with Step Stool
SKYROKU$32.734.5★19,193 rev
SKYROKU Potty Training Toilet 2-in-1 Anti-Slip Seat with Step Stool
SKYROKU$32.134.6★16,980 rev
Orzbow Potty Training Seat with Step Stool Toddler Toilet Seat with Ladder
Orzbow$29.024.6★1,626 rev
Orzbow Portable Potty Training Toilet for Toddler Boys and Girls 18+ Months
Orzbow$18.214.5★1,350 rev
Orzbow Potty Training Seat with Step Stool Toddler Toilet Seat with Ladder
Orzbow$29.184.6★1,626 rev
Newest
by launch date
Orzbow Potty Training Seat with Step Stool Adjustable Height Anti-Slip
Orzbow$20.1029 rev
Orzbow Potty Training Seat Toddler Toilet Seat with Step Stool Ladder 2-in-1 Toddler Potty Training Toilet Chair for Kids Boys Girls - 5-Level Adjustable Height | Splash Guard | Anti Slip Pad Grey
Orzbow$29.311,626 rev
Orzbow Foldable Travel Potty Training Seat Splash Guard for Boys and Girls
Orzbow$16.02417 rev
HBTower Potty Training Seat with Step Stool Ladder for Toddlers Adjustable Kids Toilet Seat with Splash Guard Anti-Slip Pads & Safety Handles Comfortable Potty Chair for Boys & Girls (Grey)
HBTower$23.01627 rev
SKYROKU Potty Training Toilet 2-in-1 Anti-Slip Seat with Step Stool
SKYROKU$33.2119,193 rev
Trending
90-day click momentumOrzbow Potty Training Seat with Step Stool Adjustable Height Anti-Slip
Orzbow$20.104.2★
Orzbow Portable Potty Training Toilet for Toddler Boys and Girls 18+ Months
Orzbow$18.214.5★
Orzbow Potty Training Seat Toddler Toilet Seat with Step Stool Ladder 2-in-1 Toddler Potty Training Toilet Chair for Kids Boys Girls - 5-Level Adjustable Height | Splash Guard | Anti Slip Pad Grey
Orzbow$29.314.6★
Orzbow Foldable Travel Potty Training Seat Splash Guard for Boys and Girls
Orzbow$16.024.0★
Orzbow Potty Training Seat with Step Stool Toddler Toilet Seat with Ladder
Orzbow$29.024.6★
What buyers say about step stool potty for toddlers
What buyers praise and complain about, mined from review topics.What buyers love
“easy to clean”
“Solid and sturdy construction”
“fits our toilet perfectly”
“Good quality”
“to keep clean”
“Comfortable”
“Easy to put together”
“Comfort is great with the cushioned seat”
“It is adjustable”
“Worth it”
What buyers complain about
“Kind of flimsy”
“Screws dont fit”
“A pain to put together”
“Not worth the quality”
“it's not durable”
“It slips a lot”
“there was urine everywhere”
“hard to clean”
“So hard to turn”
“Not the best for toddler boys”
Top return reasons
Common questions
- Is step stool potty for toddlers profitable to sell on Amazon United States?
- The niche generates $85K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the step stool potty for toddlers niche?
- 8 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in step stool potty for toddlers?
- Top complaints mined from reviews: Strength, Size-Overall, Assembly/Installation. The return rate is 2.8%.
- What does it cost to enter the step stool potty for toddlers niche?
- Listings span $12.83–$33.31; the average listing price is $26.83 (sweet spot $15–$100). The average incumbent carries 6,571 reviews — the moat a new listing must climb.