Splat Mat
Splat Mat shows sweet-spot pricing room ($8.17–$55.21), but soft demand (-3.4% this quarter) keeps it on the watch list.
Flapen Score
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Is Splat Mat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Splat Mat is a $405K/yr Amazon United States market (638K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Splat Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.4% over the last 90 days and 4.0% of searches end in a purchase.
$405K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Splat Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green
- Price
- $15.67
- Rating
- 4.6/5
- Reviews
- 4,010
- Age
- 1y ago
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Boho Rainbow
- Price
- $13.74
- Rating
- 4.6/5
- Reviews
- 4,010
- Age
- 3y ago
mushie Baby Splat Mat 42.5x42.5 Inch (Fog) | Water Resistant for Under High Chair and Infant Play
- Price
- $24.44
- Rating
- 4.1/5
- Reviews
- 404
- Age
- 2y ago
Splat Mat for Under High Chair Mat 42x46 Inch Mealtime Baby Splat Mat for Art/Crafts/Playtime Waterproof Splash Mat Machine Washable Portable Picnic Floor Mat Baby Feeding Table Cloth
- Price
- $8.73
- Rating
- 4.6/5
- Reviews
- 2,494
- Age
- 5y ago
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Retro Rainbow
- Price
- $13.82
- Rating
- 4.6/5
- Reviews
- 4,010
- Age
- 3y ago
Trending
90-day click momentum
Catchy - The Food and Mess Catcher for the Stokke Tripp Trapp - Catchy Food Catching Accessory for Highchairs - Baby & Toddler Food Mat - High Chair Food Catcher - High Chair Accessories
- Price
- $55.21
- Rating
- 4.3/5
- Reviews
- 1,406
- Age
- 2y ago
Unicorn Castle Splat Mat for Under High Chair Waterproof Baby Play Splat Mat for Art Crafts Non Slip High Chair Food Catcher Floor Mat for Baby Green Floral
- Price
- $10.06
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 9mo ago
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green
- Price
- $15.67
- Rating
- 4.6/5
- Reviews
- 4,010
- Age
- 1y ago
S&T INC. Splat Mat for Under High Chair Water Resistant Floor Mat 42 Inches by 42 Inches Grey Scatter
- Price
- $8.28
- Rating
- 4.4/5
- Reviews
- 4,974
- Age
- 7y ago
Tiny Twinkle Splat Mat for Under High Chair or Table | 44 x 44 Waterproof & Mess-Proof High Chair Mat for Baby Machine Washable for Mealtime or Art(Beige Checkers)
- Price
- $19.09
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 10mo ago
Newest
by launch dateUnicorn Castle Splat Mat for Under High Chair Waterproof Baby Play Splat Mat for Art Crafts Non Slip High Chair Food Catcher Floor Mat for Baby Green Floral
- Price
- $10.06
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 9mo ago
Tiny Twinkle Splat Mat for Under High Chair or Table | 44 x 44 Waterproof & Mess-Proof High Chair Mat for Baby Machine Washable for Mealtime or Art(Beige Checkers)
- Price
- $19.09
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 10mo ago
BeBeJoJo Splat Mat for Under High Chair 42 x 42 Inch Waterproof Baby Splash Mat with Non Slip Bottom Reusable Portable Highchair Mat for Floor Food Catcher for High Chair Yellow Pink Floral
- Price
- $9.89
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 10mo ago
CoolaPeach Baby Splat Mat for Under High Chair 51 x 51 Inch
- Price
- $14.44
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 1y ago
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green
- Price
- $15.67
- Rating
- 4.6/5
- Reviews
- 4,010
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
21
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
26%
- Blissful Diary38%
- Basumee9%
- mushie8%
- S&T INC.7%
- Moonsea6%
- Biloban5%
Splat Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.5×
Top Splat Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- splat mat135K/yr
- high chair mat109K/yr
- splat mat for under high chair75K/yr
- high chair mat for floor38K/yr
- mat for under high chair38K/yr
- splash mat19K/yr
- highchair mat for floor30K/yr
- under highchair floor mat30K/yr
- baby splat mat25K/yr
- high chair floor mat18K/yr
What reviews say buyers love and hate about Splat Mat
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“It cleans easily”
“Great quality and cute colors”
“Well worth it”
“The size is perfect for our toddler”
“The material feels durable”
What buyers complain about
60% of reviews“very thin material”
“Does not clean”
“Not slip resistant”
“Not true to size”
“Cheap”
Splat Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
3.9%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Splat Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
