Is splat mat profitable to sell on Amazon United States?

The niche generates $405K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the splat mat niche?

16 brands and 21 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in splat mat?

Top complaints mined from reviews: Thickness, Ease Of Cleaning, Grip. The return rate is 3.9%.

When does demand for splat mat peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the splat mat niche?

Listings span $8.17–$55.21; the average listing price is $15.78 (sweet spot $15–$100). The average incumbent carries 2,439 reviews — the moat a new listing must climb.

splat mat

Worth a look

Shows sweet-spot pricing room ($8.17–$55.21), but soft demand (-3.4% this quarter) keeps it on the watch list.

Price range

Great$8.17–$55.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.78

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Good$405K

$405K/yr · 638K searches

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,438.78

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, splat mat is a $405K/yr Amazon United States market (638K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

splat mat market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $395K–$473K; units × avg price
Conversion rate: 4.0%
Avg BSR: #29
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

26%

Blissful Diary38%
Basumee9%
mushie8%
S&T INC.7%
Moonsea6%
Biloban5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top splat mat search terms

splat mat135K/yr -3.4%3.1% conv.
high chair mat109K/yr -6.5%3.8% conv.
splat mat for under high chair75K/yr -7.4%3.7% conv.
high chair mat for floor38K/yr -3.2%4.3% conv.
mat for under high chair38K/yr -4.0%4.9% conv.
splash mat19K/yr +58.6%0.8% conv.
highchair mat for floor30K/yr -8.8%3.8% conv.
under highchair floor mat30K/yr -14.8%4.7% conv.
baby splat mat25K/yr -7.3%2.5% conv.
high chair floor mat18K/yr +3.3%3.6% conv.

All search terms

Top splat mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green

Blissful Diary$15.674.6★4,010 rev

Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Boho Rainbow

Blissful Diary$13.744.6★4,010 rev

mushie Baby Splat Mat 42.5x42.5 Inch (Fog) | Water Resistant for Under High Chair and Infant Play

mushie$24.444.1★404 rev

Splat Mat for Under High Chair Mat 42x46 Inch Mealtime Baby Splat Mat for Art/Crafts/Playtime Waterproof Splash Mat Machine Washable Portable Picnic Floor Mat Baby Feeding Table Cloth

Moonsea$8.734.6★2,494 rev

Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Retro Rainbow

Blissful Diary$13.824.6★4,010 rev

Newest

by launch date

Unicorn Castle Splat Mat for Under High Chair Waterproof Baby Play Splat Mat for Art Crafts Non Slip High Chair Food Catcher Floor Mat for Baby Green Floral

Unicorn Castle$10.0659 rev

9mo ago

Tiny Twinkle Splat Mat for Under High Chair or Table | 44 x 44 Waterproof & Mess-Proof High Chair Mat for Baby Machine Washable for Mealtime or Art(Beige Checkers)

Tiny Twinkle$19.09339 rev

10mo ago

BeBeJoJo Splat Mat for Under High Chair 42 x 42 Inch Waterproof Baby Splash Mat with Non Slip Bottom Reusable Portable Highchair Mat for Floor Food Catcher for High Chair Yellow Pink Floral

BeBeJoJo$9.8970 rev

10mo ago

CoolaPeach Baby Splat Mat for Under High Chair 51 x 51 Inch

CoolaPeach$14.44168 rev

1y ago

Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green

Blissful Diary$15.674,010 rev

1y ago

What buyers say about splat mat

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning26%

“It cleans easily”

Quality-Overall8%

“Great quality and cute colors”

Value For Money7%

“Well worth it”

Size-Overall7%

“The size is perfect for our toddler”

Durability6%

“The material feels durable”

Washability5%

“Easy to wash”

Advertised Vs Actual Product5%

“it absolutely does what it advertises”

Ease Of Use4%

“it comes in handy”

Water Resistance4%

“Great Waterproof Protection”

Color2%

“beautiful nice color”

What buyers complain about

Thickness11%

“very thin material”

Ease Of Cleaning9%

“Does not clean”

Grip8%

“Not slip resistant”

Size-Overall8%

“Not true to size”

Quality-Overall6%

“Cheap”

Water Resistance5%

“I cant speak on the waterproof part”

Material Quality4%

“The material is cheap”

Adhesion/Stickiness4%

“need stronger adhesion to wooden floors”

Strength3%

“It doesnt stay put well”

Value For Money2%

“Not worth it”

Top return reasons

Size-Overall31%

Material Quality12%

Thin8%

Grip6%

Advertised Vs Actual Product5%

Color4%

Quality-Overall4%

Functionality-Overall3%

Thickness3%

Assembly/Installation3%

Common questions

Is splat mat profitable to sell on Amazon United States?: The niche generates $405K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the splat mat niche?: 16 brands and 21 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in splat mat?: Top complaints mined from reviews: Thickness, Ease Of Cleaning, Grip. The return rate is 3.9%.
When does demand for splat mat peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the splat mat niche?: Listings span $8.17–$55.21; the average listing price is $15.78 (sweet spot $15–$100). The average incumbent carries 2,439 reviews — the moat a new listing must climb.