Splat Mat

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $405K a year.

Searches, last 12 months

638K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

4.0%

Market size, estimated

$405Ka year

Peak month

July1.5× the quietest month

Top search term

splat mat135K searches a year

Listings sell for $15.78 on average, from $8.17 to $55.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $15.78 that is $16K to $20K a year per listing.

Average price

$15.78inside the $15 to $100 sweet spot

Price range

$8.17–$55.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$20K

Returns

3.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Highchairs & Booster Seats. It carries 2,439 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#29in Highchairs & Booster Seats

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,439per listing

Listings tracked

23

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months