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Spidey and His Amazing Friends Blanket

brand-locked demand (top 5 brands take 97% of clicks) — Spidey and His Amazing Friends Blanket doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,756 of 2,472 Baby Products niches · −6 vs the category median of 44

Market size 17Growth 12Conversion 47Competition 40Returns 91Price range 95Avg price 95Brand share 7Review moat 29Quality gap 21
This niche Category average · 2,472 niches

Is Spidey and His Amazing Friends Blanket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Spidey and His Amazing Friends Blanket is a $69K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Spidey and His Amazing Friends Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.9% over the last 90 days and 3.8% of searches end in a purchase.

$69K

revenue / yr

Units sold / yr3K
Search volume / yr-26.9%72K
Conversion rate3.8%
Avg price$25.19

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers8 · 13
Top-5 product click share61%
Open market3%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)8· 1 succeeded
Avg rating4.7★
Avg reviews3,631

Top Spidey and His Amazing Friends Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$5K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Jay Franco57%
  • Sunny Side Up19%
  • Disney12%
  • GVIOOEI5%
  • NoJo3%
  • Zak Designs1%
  • Open — no brand owns it (2 brands, 2%)

Spidey and His Amazing Friends Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR3.8%Products20Brands8Top 5 Brands97%OOS Rate4.3%Rating4.7★Reviews3,631Avg BSR#218
5K4KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Spidey and His Amazing Friends Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spidey blanket31K/yr
  • spidey and his amazing friends blanket16K/yr
  • spidey and friends blanket14K/yr
  • spidey blanket for boys6K/yr
  • spidey blanket toddler5K/yr

What reviews say buyers love and hate about Spidey and His Amazing Friends Blanket

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Soft Feel23%

Extremely soft

Value For Money8%

the price was great

Comfort-Overall8%

very comfortable

Leak-Proof8%

No spill

Size-Overall7%

Perfect size

What buyers complain about

59% of reviews
Thickness22%

A little thin

Leak-Proof9%

Not totally leak proof

Size-Overall9%

It's pretty small

Quality-Overall8%

Not the best

Stain Resistance3%

The nap mat arrived with a black stains ALL OVER the back the back of it

Spidey and His Amazing Friends Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Thin
12%
3Material Quality
10%
4Leak-Proof
7%
5Value For Money
6%

Common Spidey and His Amazing Friends Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spidey and His Amazing Friends Blanket 38/100 on Amazon United States — Skip it. The niche generates $69K/yr across 20 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -26.9% over the last 90 days.
Search demand for Spidey and His Amazing Friends Blanket on Amazon United States peaks in Nov–Dec, where the busiest month runs 4.0× the quietest.