Is spidey and his amazing friends blanket profitable to sell on Amazon United States?

The niche generates $69K/yr across 20 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (38/100).

How competitive is the spidey and his amazing friends blanket niche?

8 brands and 13 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in spidey and his amazing friends blanket?

Top complaints mined from reviews: Thickness, Leak-Proof, Size-Overall. The return rate is 1.2%.

When does demand for spidey and his amazing friends blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the spidey and his amazing friends blanket niche?

Listings span $17.58–$34.83; the average listing price is $25.19 (sweet spot $15–$100). The average incumbent carries 3,631 reviews — the moat a new listing must climb.

spidey and his amazing friends blanket

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.19

avg listing price — sweet spot $15–$100

Price range

Incredible$17.58–$34.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,631.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$69K

$69K/yr · 72K searches

Growth

Bad-26.9%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, spidey and his amazing friends blanket is a $69K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Jay Franco57%
Sunny Side Up19%
Disney12%
GVIOOEI5%
NoJo3%
Zak Designs1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top spidey and his amazing friends blanket search terms

spidey blanket31K/yr -18.8%3.1% conv.
spidey and his amazing friends blanket16K/yr -41.7%2.8% conv.
spidey and friends blanket14K/yr -22.7%3.0% conv.
spidey blanket for boys6K/yr -23.5%4.4% conv.
spidey blanket toddler5K/yr -54.1%3.7% conv.

All search terms

Top spidey and his amazing friends blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket

Jay Franco$19.013.9★121 rev

Sunny Side Up Marvel Spidey & His Amazing Friends Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Travel Accessories Features Miles Morales & Ghost Spider Gwen

Sunny Side Up$21.234.8★1,461 rev

Marvel Spidey and His Amazing Friends Blue Red and White Spidey Team Super Soft Toddler Blanket

Disney$19.544.8★312 rev

Spidey & His Amazing Friends Plush Throw Blanket - Measures 50 x 60 Inches - Kids Super Soft Fleece Bedding Features Ghost Spider Gwen & Miles Morales

Jay Franco$30.204.8★742 rev

Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Spidey & Friends

Jay Franco$26.054.8★12,451 rev

Newest

by launch date

Bioworld Spidey & His Amazing Friends Plush Spidey & 10 Backpack

Bioworld$32.8312 rev

4mo ago

Spider Blanket Cartoon Printing Cute Throw Blanket 50x60 Inches Soft Cozy Flannel Fleece Blanket for Bed Couch Sofa Travel

GVIOOEI$26.0318 rev

6mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket

Jay Franco$19.01121 rev

7mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 46x60 - Throw Blanket

Jay Franco$22.94121 rev

7mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & Friends 46x60 - Throw Blanket

Jay Franco$24.171,367 rev

9mo ago

What buyers say about spidey and his amazing friends blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel23%

“Extremely soft”

Value For Money8%

“the price was great”

Comfort-Overall8%

“very comfortable”

Leak-Proof8%

“No spill”

Size-Overall7%

“Perfect size”

Quality-Overall7%

“Great quality, very comfortable, and easy to set up/put away”

Gifting Purpose4%

“A nice gift”

Design-Overall3%

“he loves the Spider-Man design”

Thickness3%

“Its thick and keeps us both warm”

Advertised Vs Actual Product3%

“Item is as advertized”

What buyers complain about

Thickness22%

“A little thin”

Leak-Proof9%

“Not totally leak proof”

Size-Overall9%

“It's pretty small”

Quality-Overall8%

“Not the best”

Stain Resistance3%

“The nap mat arrived with a black stains ALL OVER the back the back of it”

Material Quality3%

“Cheap Material”

Pilling/Linting2%

“Linty”

Functionality-Overall1%

“not functional as a backpack”

Value For Money1%

“For the price I don't think it's worth it”

Durability1%

“I worry about the longevity because of its thinness”

Top return reasons

Size-Overall40%

Thin12%

Material Quality10%

Leak-Proof7%

Value For Money6%

Quality-Overall5%

Advertised Vs Actual Product4%

Stitch/Finish/Polish2%

Cushion2%

Functionality-Overall1%

Common questions

Is spidey and his amazing friends blanket profitable to sell on Amazon United States?: The niche generates $69K/yr across 20 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (38/100).
How competitive is the spidey and his amazing friends blanket niche?: 8 brands and 13 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in spidey and his amazing friends blanket?: Top complaints mined from reviews: Thickness, Leak-Proof, Size-Overall. The return rate is 1.2%.
When does demand for spidey and his amazing friends blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the spidey and his amazing friends blanket niche?: Listings span $17.58–$34.83; the average listing price is $25.19 (sweet spot $15–$100). The average incumbent carries 3,631 reviews — the moat a new listing must climb.

spidey and his amazing friends blanket