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Spidey and His Amazing Friends Blanket

Fail

The top 5 brands take 97% of clicks, so Spidey and His Amazing Friends Blanket is a Fail.

Flapen Score
38
38 / 100
Ranks 1,756 of 2,472 Baby Products niches · −6 vs the category median of 44
Market size
$69K/yr72K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
61%top-5 click share · 8 brands · 13 sellers

Flapen Score

Spidey and His Amazing Friends Blanket against its category

The dotted line is the Baby Products average. Past it, Spidey and His Amazing Friends Blanket is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spidey and His Amazing Friends Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Spidey and His Amazing Friends Blanket 72K times last year and spent an estimated $69K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
3.8%
Market size, estimated
$69Ka year
Peak month
December4.0× the quietest month
Top search term
spidey blanket31K searches a year

02 · Price

A sale here is worth $25.19.

Listings sell for $25.19 on average, from $17.58 to $34.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $25.19 that is $3K to $6K a year per listing.

Average price
$25.19inside the $15 to $100 sweet spot
Price range
$17.58–$34.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #218 within Bedding. It carries 3,631 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#218in Bedding
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,631per listing
Listings tracked
20

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Spidey and His Amazing Friends Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Brand 157%
  • Brand 219%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Spidey and His Amazing Friends Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Spidey and His Amazing Friends Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spidey blanket31K/yr
  • spidey and his amazing friends blanket16K/yr
  • spidey and friends blanket14K/yr
  • spidey blanket for boys6K/yr
  • spidey blanket toddler5K/yr

Reviews and returns

What reviews say buyers love and hate about Spidey and His Amazing Friends Blanket

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
22%of negative reviews mention “Thickness”
1.2%of orders come back
“A little thin”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spidey and His Amazing Friends Blanket questions

Answered from the same tracked data.