Is spiderman nap mat profitable to sell on Amazon United States?

The niche generates $72K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (46/100).

How competitive is the spiderman nap mat niche?

10 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in spiderman nap mat?

Top complaints mined from reviews: Thickness, Quality-Overall, Stitch/Finish/Polish. The return rate is 2.6%.

When does demand for spiderman nap mat peak?

Demand peaks in Jul–Aug; the busiest month runs 7.4× the quietest.

What does it cost to enter the spiderman nap mat niche?

Listings span $19.40–$50.42; the average listing price is $31.52 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.

spiderman nap mat

Skip it

A small market ($72K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$31.52

avg listing price — sweet spot $15–$100

Price range

Incredible$19.40–$50.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,053.66

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 70K searches

According to Flapen's Amazon United States niche tracking, spiderman nap mat is a $72K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

spiderman nap mat market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $95K–$126K; units × avg price
Conversion rate: 3.3%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 16.8%
Avg brand age: 42 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

Jay Franco45%
Idea Nuova13%
Disney13%
Spider-Man12%
Northwest4%
Marvel3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 7.4×

Open Trend

Top spiderman nap mat search terms

spiderman sleeping bag33K/yr +25.7%3.6% conv.
spiderman nap mat14K/yr +17.6%4.1% conv.
spidey sleeping bag4K/yr +38.8%4.5% conv.
spidey nap mat5K/yr +86.9%5.5% conv.
spiderman sleeping bags for kids 3-66K/yr -49.7%3.1% conv.
spider man sleeping bag for boys4K/yr -72.2%4.1% conv.
spiderman nap mats for preschool3K/yr -56.2%0.0% conv.

All search terms

Top spiderman nap mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Spiderman Slumber Bag Set for Boys - Bundle of 54x56 Inches Spider-Man Sleeping Bag Stickers More | Spiderman Silk Touch Slumber Bag

Spider-Man$30.874.7★50 rev

Jay Franco Kids Slumber Bag and Pillow - 54 x 27 Inch Comfy Indoor Sleeping Bag for School and Sleepovers 2 Piece Set Blue - Spiderman

Jay Franco$31.704.7★429 rev

Marvel Spiderman Wall Crawler Red White and Blue Spider Webs Preschool Toddler Nap Mat

Disney$19.404.7★393 rev

Idea Nuova Spidey and His Amazing Friends Toddler Quilted Nap Mat with Built in Blanket and Pillow 20 Wx46 L Spidey and Friends

Idea Nuova$24.064.6★1,721 rev

Jay Franco Marvel Spiderman 3 Piece Sleepover Set - Cozy & Warm Kids Slumber Bag with Pillow & Eye Mask (Official Marvel Product)

Jay Franco$37.734.7★2,347 rev

Newest

by launch date

Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Red - Spidey

Jay Franco$35.441,863 rev

8mo ago

Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Blue - Spiderman

Jay Franco$34.8236 rev

8mo ago

Spiderman Sleeping Bag Set - Bundle with Soft Superhero Slumber Bag with Pillow Plus Stickers More for Kids Boys | Spiderman Sleeping Bag 27 x 55

Marvel$30.5910 rev

10mo ago

Marvel Spidey and His Amazing Friends Duffle Bag for Kids | Spidey Ghost-Spider & Miles Morales 16 Travel Bag | Overnight Weekender Bag with Shoulder Strap | Ages 3+

Fast Forward$38.15350 rev

11mo ago

Jay Franco Kids Slumber Bag and Pillow - 54 x 27 Inch Comfy Indoor Sleeping Bag for School and Sleepovers 2 Piece Set Blue - Spiderman

Jay Franco$31.70429 rev

1y ago

What buyers say about spiderman nap mat

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel17%

“The material is very soft and comfortable, perfect for sleepovers and indoor use”

Quality-Overall16%

“Great quality, very comfortable, and easy to set up/put away”

Sleep Quality8%

“Perfect for sleepover”

Comfort-Overall8%

“very comfortable”

Size-Overall6%

“Sizing was pretty accurate for us”

Gifting Purpose5%

“This was a gift that I just gave to my grandson”

Value For Money4%

“Great deal kids loved them”

Warmth4%

“It was just enough covering to keep him warm”

Material Quality3%

“The material is plush”

Ease Of Use3%

“easy to fold”

What buyers complain about

Thickness23%

“Not very thick”

Quality-Overall12%

“Very cheaply made”

Stitch/Finish/Polish9%

“Poorly sewn seams”

Thin6%

“Thin”

Size-Overall5%

“Doesnt roll up small”

Durability3%

“it ripped open the same night my son used it”

Stain Resistance3%

“The nap mat arrived with a black stains ALL OVER the back the back of it”

Gifting Purpose3%

“I did not gift as planned”

Ease Of Use3%

“Hard to roll up”

Hard Feel2%

“it is much more rough / had loose threads”

Top return reasons

Size-Overall59%

Thin7%

Material Quality6%

Quality-Overall4%

Advertised Vs Actual Product4%

Cushion4%

Value For Money2%

Functionality-Overall2%

Thickness2%

Comfort-Overall1%

Common questions

Is spiderman nap mat profitable to sell on Amazon United States?: The niche generates $72K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (46/100).
How competitive is the spiderman nap mat niche?: 10 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in spiderman nap mat?: Top complaints mined from reviews: Thickness, Quality-Overall, Stitch/Finish/Polish. The return rate is 2.6%.
When does demand for spiderman nap mat peak?: Demand peaks in Jul–Aug; the busiest month runs 7.4× the quietest.
What does it cost to enter the spiderman nap mat niche?: Listings span $19.40–$50.42; the average listing price is $31.52 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.