Spiderman Nap Mat
FailShoppers spend an estimated $72K a year here, so Spiderman Nap Mat is a Fail.
- Flapen Score
- 46 / 100Top 41% of 2,472 Baby Products niches · +2 vs the category median of 4446
- Market size
- $72K/yr70K searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 45%top-5 click share · 10 brands · 24 sellers
Flapen Score
Spiderman Nap Mat against its category
The dotted line is the Baby Products average. Past it, Spiderman Nap Mat is stronger. Inside it, weaker.
Market
The Spiderman Nap Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Spiderman Nap Mat 70K times last year and spent an estimated $72K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $72Ka year
- Peak month
- August7.4× the quietest month
- Top search term
- spiderman sleeping bag33K searches a year
02 · Price
A sale here is worth $31.52.
Listings sell for $31.52 on average, from $19.40 to $50.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.52 that is $0 to $3K a year per listing.
- Average price
- $31.52inside the $15 to $100 sweet spot
- Price range
- $19.40–$50.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #98 within Travel Gear. It carries 1,054 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 16.8%
- Average rank
- #98in Travel Gear
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,054per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Spiderman Nap Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marvel Spiderman Slumber Bag Set for Boys - Bundle of 54x56 Inches Spider-Man Sleeping Bag Stickers More | Spiderman Silk Touch Slumber Bag
- Price
- $30.87
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Jay Franco Kids Slumber Bag and Pillow - 54 x 27 Inch Comfy Indoor Sleeping Bag for School and Sleepovers 2 Piece Set Blue - Spiderman
- Price
- $31.70
- Rating
- 4.7/5
- Reviews
- 429
- Age
- 1y ago

Marvel Spiderman Wall Crawler Red White and Blue Spider Webs Preschool Toddler Nap Mat
- Price
- $19.40
- Rating
- 4.7/5
- Reviews
- 393
- Age
- 4y ago

Idea Nuova Spidey and His Amazing Friends Toddler Quilted Nap Mat with Built in Blanket and Pillow 20 Wx46 L Spidey and Friends
- Price
- $24.06
- Rating
- 4.6/5
- Reviews
- 1,721
- Age
- 3y ago

Jay Franco Marvel Spiderman 3 Piece Sleepover Set - Cozy & Warm Kids Slumber Bag with Pillow & Eye Mask (Official Marvel Product)
- Price
- $37.73
- Rating
- 4.7/5
- Reviews
- 2,347
- Age
- 7y ago
Trending
estimated 90-day click momentum
Marvel Spidey and His Amazing Friends Duffle Bag for Kids | Spidey Ghost-Spider & Miles Morales 16 Travel Bag | Overnight Weekender Bag with Shoulder Strap | Ages 3+
- Price
- $38.15
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 11mo ago

ARKAID Marvel Spiderman Sunglasses for Kids - Stylish Comfortable & Durable UV-Protective Spiderman Glasses with Soft Carrying Case - Officially Licensed (Red)
- Price
- $19.49
- Rating
- 4.8/5
- Reviews
- 443
- Age
- 2y ago

Marvel Avengers Captain America and Spider-Man Boys Zip-Up Hoodie for Toddlers and Big Kids Red
- Price
- $29.44
- Rating
- 4.7/5
- Reviews
- 1,518
- Age
- 6y ago

Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Blue - Spiderman
- Price
- $34.82
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 8mo ago

Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Red - Spidey
- Price
- $35.44
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 8mo ago
Newest
by launch date
Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Red - Spidey
- Price
- $35.44
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 8mo ago

Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Blue - Spiderman
- Price
- $34.82
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 8mo ago

Spiderman Sleeping Bag Set - Bundle with Soft Superhero Slumber Bag with Pillow Plus Stickers More for Kids Boys | Spiderman Sleeping Bag 27 x 55
- Price
- $30.59
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 10mo ago

Marvel Spidey and His Amazing Friends Duffle Bag for Kids | Spidey Ghost-Spider & Miles Morales 16 Travel Bag | Overnight Weekender Bag with Shoulder Strap | Ages 3+
- Price
- $38.15
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 11mo ago

Jay Franco Kids Slumber Bag and Pillow - 54 x 27 Inch Comfy Indoor Sleeping Bag for School and Sleepovers 2 Piece Set Blue - Spiderman
- Price
- $31.70
- Rating
- 4.7/5
- Reviews
- 429
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
24
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 92%
Open market
9%
- Jay Franco45%
- Idea Nuova13%
- Disney13%
- Spider-Man12%
- Northwest4%
- Marvel3%
- Open — no brand owns it (4 brands, 9%)
Demand
Spiderman Nap Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 7.4×
Search terms
Top Spiderman Nap Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spiderman sleeping bag33K/yr
- spiderman nap mat14K/yr
- spidey sleeping bag4K/yr
- spidey nap mat5K/yr
- spiderman sleeping bags for kids 3-66K/yr
- spider man sleeping bag for boys4K/yr
- spiderman nap mats for preschool3K/yr
Reviews and returns
What reviews say buyers love and hate about Spiderman Nap Mat
We read the reviews and the return reasons for every product selling here.
“Not very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spiderman Nap Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









