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Spiderman Nap Mat

Fail

Shoppers spend an estimated $72K a year here, so Spiderman Nap Mat is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$72K/yr70K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
45%top-5 click share · 10 brands · 24 sellers

Flapen Score

Spiderman Nap Mat against its category

The dotted line is the Baby Products average. Past it, Spiderman Nap Mat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Nap Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Spiderman Nap Mat 70K times last year and spent an estimated $72K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
3.3%
Market size, estimated
$72Ka year
Peak month
August7.4× the quietest month
Top search term
spiderman sleeping bag33K searches a year

02 · Price

A sale here is worth $31.52.

Listings sell for $31.52 on average, from $19.40 to $50.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.52 that is $0 to $3K a year per listing.

Average price
$31.52inside the $15 to $100 sweet spot
Price range
$19.40–$50.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #98 within Travel Gear. It carries 1,054 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#98in Travel Gear
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,054per listing
Listings tracked
29

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Spiderman Nap Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

24

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

9%

  • Brand 145%
  • Brand 213%
  • Brand 313%
  • Brand 412%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Spiderman Nap Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 7.4×

Search terms

Top Spiderman Nap Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman sleeping bag33K/yr
  • spiderman nap mat14K/yr
  • spidey sleeping bag4K/yr
  • spidey nap mat5K/yr
  • spiderman sleeping bags for kids 3-66K/yr
  • spider man sleeping bag for boys4K/yr
  • spiderman nap mats for preschool3K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Nap Mat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Thickness”
2.6%of orders come back
“Not very thick”
A buyer, on “Thickness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spiderman Nap Mat questions

Answered from the same tracked data.