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Spectra Flange 22mm

Fail

Shoppers spend an estimated $66K a year here, so Spectra Flange 22mm is a Fail.

Flapen Score
35
35 / 100
Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 44
Market size
$66K/yr26K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
73%top-5 click share · 10 brands · 12 sellers

Flapen Score

Spectra Flange 22mm against its category

The dotted line is the Baby Products average. Past it, Spectra Flange 22mm is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spectra Flange 22mm market on Amazon at a glance

Shoppers on Amazon United States searched for Spectra Flange 22mm 26K times last year and spent an estimated $66K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
18.6%
Market size, estimated
$66Ka year
Peak month
January1.9× the quietest month
Top search term
22mm flange insert6K searches a year

02 · Price

A sale here is worth $13.36.

Listings sell for $13.36 on average, from $6.87 to $32.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $13.36 that is $3K to $7K a year per listing.

Average price
$13.36under the $15 to $100 sweet spot
Price range
$6.87–$32.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Breastfeeding. It carries 2,283 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Breastfeeding
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,283per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Spectra Flange 22mm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Brand 132%
  • Brand 230%
  • Brand 321%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 7%)

Demand

Spectra Flange 22mm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Spectra Flange 22mm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 22mm flange insert6K/yr
  • spectra flange 22mm4K/yr
  • spectra 22mm flange4K/yr
  • 22 mm flange insert3K/yr
  • 22mm flange spectra4K/yr
  • 22 mm flange spectra3K/yr
  • 22 flange spectra2K/yr

Reviews and returns

What reviews say buyers love and hate about Spectra Flange 22mm

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
5.2%of orders come back
“These are huge”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spectra Flange 22mm questions

Answered from the same tracked data.