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Soft Washcloths

Fail

Demand is soft, at -11.6% this quarter, so Soft Washcloths is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$87K/yr119K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
43%top-5 click share · 24 brands · 30 sellers

Flapen Score

Soft Washcloths against its category

The dotted line is the Baby Products average. Past it, Soft Washcloths is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Washcloths market on Amazon at a glance

Shoppers on Amazon United States searched for Soft Washcloths 119K times last year and spent an estimated $87K. The top 5 brands take 55% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
6.6%
Market size, estimated
$87Ka year
Peak month
January1.4× the quietest month
Top search term
soft washcloths for face26K searches a year

02 · Price

A sale here is worth $11.14.

Listings sell for $11.14 on average, from $6.15 to $18.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.14 that is $1K to $3K a year per listing.

Average price
$11.14under the $15 to $100 sweet spot
Price range
$6.15–$18.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Baby Care. It carries 13,923 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Baby Care
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
13,923per listing
Listings tracked
34

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Soft Washcloths products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

30

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

43%

Top 20: 87%

Open market

39%

  • Brand 119%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Soft Washcloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Soft Washcloths search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft washcloths for face26K/yr
  • soft face washcloths25K/yr
  • microfiber face towel14K/yr
  • facial towels reusable14K/yr
  • face washcloths for women12K/yr
  • soft wash cloths for face8K/yr
  • soft facial washcloths5K/yr
  • soft face cloths5K/yr
  • microfiber towels for face6K/yr
  • face towel reusable4K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Washcloths

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Awful quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Soft Washcloths questions

Answered from the same tracked data.