Snuggle Pillow
FailShoppers spend an estimated $34K a year here, so Snuggle Pillow is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $34K/yr63K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 27 sellers
Flapen Score
Snuggle Pillow against its category
The dotted line is the Baby Products average. Past it, Snuggle Pillow is stronger. Inside it, weaker.
Market
The Snuggle Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Snuggle Pillow 63K times last year and spent an estimated $34K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $34Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- snuggle pillow30K searches a year
02 · Price
A sale here is worth $45.16.
Listings sell for $45.16 on average, from $22.76 to $167.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $45.16 that is $0 to $5K a year per listing.
- Average price
- $45.16inside the $15 to $100 sweet spot
- Price range
- $22.76–$167.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #88 within Pregnancy & Maternity. It carries 8,484 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #88in Pregnancy & Maternity
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 8,484per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Snuggle Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
27
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
18%
- Brand 146%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 55%
- Brand 64%
Demand
Snuggle Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Snuggle Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snuggle pillow30K/yr
- snuggle pillows for adults24K/yr
- snuggle pedic pillow5K/yr
- snugglepedic pillow2K/yr
- snuggle pedic2K/yr
Reviews and returns
What reviews say buyers love and hate about Snuggle Pillow
We read the reviews and the return reasons for every product selling here.
“Not as comfortable as stated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snuggle Pillow questions
Answered from the same tracked data.