Snoo
FailPrices span $15.81–$1757.44, mostly outside the sweet spot, so Snoo is a Fail.
- Flapen Score
- 39 / 100Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 4439
- Market size
- $3.2M/yr1.6M searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 18 sellers
Flapen Score
Snoo against its category
The dotted line is the Baby Products average. Past it, Snoo is stronger. Inside it, weaker.
Market
The Snoo market on Amazon at a glance
Shoppers on Amazon United States searched for Snoo 1.6M times last year and spent an estimated $3.2M. The top 5 brands take 93% of clicks. Demand peaks in Apr–May. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $3.2Ma year
- Peak month
- May1.9× the quietest month
- Top search term
- snoo340K searches a year
02 · Price
A sale here is worth $190.79.
Listings sell for $190.79 on average, from $15.81 to $1757.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $190.79 that is $143K to $191K a year per listing.
- Average price
- $190.79above the $15 to $100 sweet spot
- Price range
- $15.81–$1757.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $143K–$191K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #53 within Bedding. It carries 2,859 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 14.2%
- Average rank
- #53in Bedding
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,859per listing
- Listings tracked
- 31
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Snoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HALO BassiNest Swivel Sleeper 3.0 Over-Bed Baby Bassinet with 360 Rotation Adjustable Height Breathable Mesh Safe Close Sleeping Lowering Wall for Easy Access Feeding & C-Section Recovery
- Price
- $254.12
- Rating
- 4.4/5
- Reviews
- 532
- Age
- 4y ago

HALO BassiNest Connected Swivel Sleeper 3.0 Smart Bassinet with AutoSoothe 360 Swivel Cry Detection Rocking Vibration & Soothing Sounds Easy Lowering Wall for Postpartum Recovery
- Price
- $429.12
- Rating
- 4.3/5
- Reviews
- 771
- Age
- 1y ago

Graco SmartSense Soothing Baby Bassinet Smart Newborn Bassinet Detects and Automatically Responds to Babys Cries for Newborn Babies to 6 Months
- Price
- $360.71
- Rating
- 4.0/5
- Reviews
- 174
- Age
- 1y ago

HALO BassiNest Luxe Swivel Sleeper - Over-Bed Baby Bassinet with 360 Rotation Vibrations White Noise and Safe Close-Sleeping Design Dove Grey Tweed
- Price
- $375.05
- Rating
- 4.3/5
- Reviews
- 771
- Age
- 6y ago

HALO BassiNest Lite Breathable Baby Bassinet Slides Over Bed with Mesh Walls for Airflow & Visibility Lowering Wall for Easy Access Portable & Lightweight Fits Most Beds
- Price
- $175.40
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago
Trending
estimated 90-day click momentum
HALO BassiNest Swivel Sleeper 4.0 Air Over-Bed Baby Bassinet with 360 Rotation Breathable Mattress and Mesh Walls Lowering Wall for Access Oat
- Price
- $343.25
- Rating
- 4.4/5
- Reviews
- 532
- Age
- 6mo ago

Cradlewise All-in-One Convertible Smart Bassinet and Crib with Built-in AI Baby Monitor Sound Machine and Auto-Soothing Bounce for Baby Sleep | 0-24 Months
- Price
- $1757.44
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 6mo ago

Maydolly Smart Soothing Baby Bassinet Smart Newborn Bassinet with Cry Detection that Automatically Responds Breathable Infant Sleeper for Newborns to 6 MonthsBeige
- Price
- $324.35
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 5mo ago

KeaBabies 3-Pack Organic Baby Swaddles for Newborns Infant (Nordic 0-3M)
- Price
- $24.44
- Rating
- 4.5/5
- Reviews
- 9,146
- Age
- 5y ago

HALO Sleepsack Supersoft Wearable Blanket Viscose Made from Bamboo Sleeping Bag for Babies 1.5 TOG 6 12 Months Medium Calm Sage
- Price
- $44.26
- Rating
- 4.8/5
- Reviews
- 1,380
- Age
- 2y ago
Newest
by launch date
ANGELBLISS Electric Baby Bassinet Bedside Sleeper with Auto Rocking Remote/Touch Control 3 Timer Modes 12 Sounds 6 Heights Storage & Wheels (Black)
- Price
- $243.16
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 4mo ago

Maydolly Smart Soothing Baby Bassinet Smart Newborn Bassinet with Cry Detection that Automatically Responds Breathable Infant Sleeper for Newborns to 6 MonthsBeige
- Price
- $324.35
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 5mo ago

Cradlewise All-in-One Convertible Smart Bassinet and Crib with Built-in AI Baby Monitor Sound Machine and Auto-Soothing Bounce for Baby Sleep | 0-24 Months
- Price
- $1757.44
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 6mo ago

HALO BassiNest Swivel Sleeper 4.0 Signature Over-Bed Baby Bassinet with 360 Rotation Breathable Mesh Lowering Wall for Easy Access Oat
- Price
- $275.99
- Rating
- 4.4/5
- Reviews
- 532
- Age
- 6mo ago

HALO BassiNest Swivel Sleeper 4.0 Air Over-Bed Baby Bassinet with 360 Rotation Breathable Mattress and Mesh Walls Lowering Wall for Access Oat
- Price
- $343.25
- Rating
- 4.4/5
- Reviews
- 532
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
18
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 87%
Open market
5%
- HALO57%
- Happiest Baby20%
- Graco10%
- KeaBabies3%
- TotCare2%
- Maydolly2%
- Open — no brand owns it (4 brands, 5%)
Demand
Snoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.9×
Search terms
Top Snoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- snoo340K/yr
- halo bassinest245K/yr
- halo bassinet126K/yr
- snoo sleep sack81K/yr
- halo bassinest swivel sleeper96K/yr
- snoo bassinet142K/yr
- smart bassinet69K/yr
- graco smart sense bassinet64K/yr
- snoo sheets53K/yr
- halo swivel bassinet48K/yr
Reviews and returns
What reviews say buyers love and hate about Snoo
We read the reviews and the return reasons for every product selling here.
“For one its way too loud”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









