Small Playpen for Babies
FailBuyers convert on only 1.5% of searches, so Small Playpen for Babies is a Fail.
- Flapen Score
- 48 / 100Top 33% of 2,472 Baby Products niches · +4 vs the category median of 4448
- Market size
- $229K/yr327K searches / yr
- 90-day growth
- +15.8%search demand this quarter
- Competition
- 47%top-5 click share · 27 brands · 36 sellers
Flapen Score
Small Playpen for Babies against its category
The dotted line is the Baby Products average. Past it, Small Playpen for Babies is stronger. Inside it, weaker.
Market
The Small Playpen for Babies market on Amazon at a glance
Shoppers on Amazon United States searched for Small Playpen for Babies 327K times last year and spent an estimated $229K. The top 5 brands take 52% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.
- Searches, last 12 months
- 327K
- Growth, 90 days vs prior 90
- +15.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $229Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- small playpen for babies82K searches a year
02 · Price
A sale here is worth $47.66.
Listings sell for $47.66 on average, from $9.76 to $160.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $47.66 that is $5K to $12K a year per listing.
- Average price
- $47.66inside the $15 to $100 sweet spot
- Price range
- $9.76–$160.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Furniture. It carries 4,005 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Furniture
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,005per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Small Playpen for Babies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
36
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
47%
Top 20: 88%
Open market
43%
- Brand 113%
- Brand 212%
- Brand 310%
- Brand 410%
- Brand 57%
- Brand 65%
Demand
Small Playpen for Babies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Small Playpen for Babies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small playpen for babies82K/yr
- small playpen62K/yr
- small baby playpen39K/yr
- small play pen26K/yr
- toddler pack and play21K/yr
- travel play pen14K/yr
- playpen small12K/yr
- baby playpen small16K/yr
- play pen small9K/yr
- portable playard15K/yr
Reviews and returns
What reviews say buyers love and hate about Small Playpen for Babies
We read the reviews and the return reasons for every product selling here.
“Smaller than described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Playpen for Babies questions
Answered from the same tracked data.









