Small Pillow

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $512K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+7.5%

Conversion, latest week

3.4%

Market size, estimated

$512Ka year

Peak month

August1.2× the quietest month

Top search term

small pillow367K searches a year

Listings sell for $14.86 on average, from $8.01 to $24.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $14.86 that is $11K to $15K a year per listing.

Average price

$14.86under the $15 to $100 sweet spot

Price range

$8.01–$24.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

2.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #42 within Bedding. It carries 12,409 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#42in Bedding

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

12,409per listing

Listings tracked

41

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months