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Small Baskets for Gifts

Maybe

The top 5 brands take only 48% of clicks. But demand is soft, at -19.9% this quarter, so Small Baskets for Gifts is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$161K/yr839K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
41%top-5 click share · 26 brands · 29 sellers

Flapen Score

Small Baskets for Gifts against its category

The dotted line is the Baby Products average. Past it, Small Baskets for Gifts is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Baskets for Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Small Baskets for Gifts 839K times last year and spent an estimated $161K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 839K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
839K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
1.2%
Market size, estimated
$161Ka year
Peak month
December452.7× the quietest month
Top search term
christmas basket419K searches a year

02 · Price

A sale here is worth $15.44.

Listings sell for $15.44 on average, from $6.75 to $38.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $15.44 that is $2K to $4K a year per listing.

Average price
$15.44inside the $15 to $100 sweet spot
Price range
$6.75–$38.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #931 within Gifts. It carries 350 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
23.8%
Average rank
#931in Gifts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
350per listing
Listings tracked
34

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Small Baskets for Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 flat

Sellers

29

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

41%

Top 20: 82%

Open market

47%

  • Brand 116%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Small Baskets for Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 452.7×

Search terms

Top Small Baskets for Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas basket419K/yr
  • christmas baskets153K/yr
  • christmas baskets empty101K/yr
  • christmas baskets for gifts empty44K/yr
  • christmas gift baskets empty48K/yr
  • winter basket9K/yr
  • christmas basket ideas14K/yr
  • small christmas basket17K/yr
  • basket christmas12K/yr
  • holiday baskets empty16K/yr

Reviews and returns

What reviews say buyers love and hate about Small Baskets for Gifts

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
47%of negative reviews mention “Size-Overall”
2.5%of orders come back
“this basket was absolutely tiny”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Baskets for Gifts questions

Answered from the same tracked data.