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Slumberpod

Fail

The top 5 brands take 100% of clicks, so Slumberpod is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$4.2M/yr665K searches / yr
90-day growth
+44.0%search demand this quarter
Competition
97%top-5 click share · 3 brands · 8 sellers

Flapen Score

Slumberpod against its category

The dotted line is the Baby Products average. Past it, Slumberpod is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slumberpod market on Amazon at a glance

Shoppers on Amazon United States searched for Slumberpod 665K times last year and spent an estimated $4.2M. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months
665K
Growth, 90 days vs prior 90
+44.0%
Conversion, latest week
5.7%
Market size, estimated
$4.2Ma year
Top search term
slumberpod387K searches a year

02 · Price

A sale here is worth $110.12.

Listings sell for $110.12 on average, from $30.38 to $184.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $110.12 that is $661K to $881K a year per listing.

Average price
$110.12above the $15 to $100 sweet spot
Price range
$30.38–$184.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
$661K–$881K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Bedding. It carries 1,095 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Bedding
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,095per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Slumberpod products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 224%
  • Brand 38%
  • Open — no brand owns it (0%)

Demand

Slumberpod search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.3× · 10 of 12 months tracked

Search terms

Top Slumberpod search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slumberpod387K/yr
  • slumber pod109K/yr
  • blackout tent for pack and play33K/yr
  • black out tent for pack n play18K/yr
  • hiccapop tent8K/yr
  • blackout tent for crib14K/yr
  • sleep pod baby12K/yr
  • hiccapop blackout tent9K/yr
  • baby blackout tent8K/yr
  • crib tent blackout8K/yr

Reviews and returns

What reviews say buyers love and hate about Slumberpod

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Sleep Quality”
17%of negative reviews mention “Durability”
10.8%of orders come back
“Broke after one use”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Slumberpod questions

Answered from the same tracked data.