Size 5 Pull Ups
Size 5 Pull Ups clears our launch bar: a $1.1M/yr market growing +14.5% this quarter with returns at 0.7%.
Flapen Score
Top 5% of 2,472 Baby Products niches · +15 vs the category median of 44
Is Size 5 Pull Ups profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Size 5 Pull Ups is a $1.1M/yr Amazon United States market (280K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Jul–Aug. Verdict: Launch it — 59/100.
Size 5 Pull Ups: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +14.5% over the last 90 days and 12.4% of searches end in a purchase.
$1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 27 products
Top Size 5 Pull Ups products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pampers Diapers - Cruisers 360 - Size 5 100 Count Babyproof up to 100% Leakproof Pull-On Diaper
- Price
- $37.92
- Rating
- 4.8/5
- Reviews
- 27,841
- Age
- 5y ago
Pampers Diapers - Swaddlers 360 - Size 5 116 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)
- Price
- $48.38
- Rating
- 4.5/5
- Reviews
- 1,416
- Age
- 2y ago
Pull-Ups Girls Potty Training Pants Size 4T-5T Training Underwear (38-50 lbs) 99 Count (3 Packs of 33)
- Price
- $42.23
- Rating
- 4.8/5
- Reviews
- 34,080
- Age
- 6y ago
Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 1,416
- Age
- 1y ago
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T 104 Count Childrens Potty Underwear (Packaging May Vary)
- Price
- $43.69
- Rating
- 4.7/5
- Reviews
- 46,269
- Age
- 8y ago
Trending
90-day click momentum
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
- Price
- $31.34
- Rating
- 4.5/5
- Reviews
- 17,365
- Age
- 4y ago
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
- Price
- $31.28
- Rating
- 4.5/5
- Reviews
- 17,365
- Age
- 4y ago
Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T
- Price
- $26.57
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 7mo ago
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
- Price
- $25.72
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago
Hanes Girls Toddler Potty Trainer Briefs 6-pack Underwear Assorted 4-5 US
- Price
- $12.38
- Rating
- 4.7/5
- Reviews
- 4,327
- Age
- 3y ago
Newest
by launch dateFinihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T
- Price
- $26.57
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 7mo ago
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
- Price
- $25.72
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago
Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 1,416
- Age
- 1y ago
Huggies Size 5 Diapers Little Movers Baby Diapers Size 5 (27+ lbs) 132 Count (2 Packs of 66) Packaging May Vary
- Price
- $52.60
- Rating
- 4.8/5
- Reviews
- 46,925
- Age
- 1y ago
Pull-Ups Girls Night-Time Potty Training Pants Size 4T-5T Overnight Training Underwear (38-50 lbs) 52 Ct
- Price
- $28.07
- Rating
- 4.8/5
- Reviews
- 7,935
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
74
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
4%
- Pampers59%
- Pull-Ups25%
- MooMoo Baby4%
- Boboking2%
- Bambo Nature2%
- HUGGIES2%
- Open — no brand owns it (3 brands, 4%)
Size 5 Pull Ups demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Jul, Aug · busiest ÷ quietest = 2.1×
Top Size 5 Pull Ups search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pampers cruisers size 565K/yr
- size 5 pull ups32K/yr
- pampers 360 size 530K/yr
- pull ups size 528K/yr
- pull up diapers size 518K/yr
- pampers cruisers 360 size 511K/yr
- pampers size 5 pull ups11K/yr
- 4t-5t pull ups girls9K/yr
- pampers pull ups size 510K/yr
- pull on diapers size 57K/yr
What reviews say buyers love and hate about Size 5 Pull Ups
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“size is accurate”
“Great pampers quality as expected”
“Very comfortable”
“Don't leak”
“Great price”
What buyers complain about
64% of reviews“Not leak proof”
“Horrible scent”
“Size up”
“Not absorbent”
“quality is different”
Size 5 Pull Ups return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
83%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Size 5 Pull Ups questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
