size 5 pull ups
Launch itA $1.1M/yr market growing +14.5% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.32avg listing price — sweet spot $15–$100
Price range
Great$9.47–$52.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 280K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad24,469.22avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, size 5 pull ups is a $1.1M/yr Amazon United States market (280K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Jul–Aug. Verdict: Launch it — 59/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
size 5 pull ups market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $940K–$1.3M
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
74
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
4%
- Pampers59%
- Pull-Ups25%
- MooMoo Baby4%
- Boboking2%
- Bambo Nature2%
- HUGGIES2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +14.5% search growth over the last 90 days.Peak months: Jan, Feb, Jul, Aug · busiest ÷ quietest = 2.1×
Top size 5 pull ups search terms
- pampers cruisers size 565K/yr
- size 5 pull ups32K/yr
- pampers 360 size 530K/yr
- pull ups size 528K/yr
- pull up diapers size 518K/yr
- pampers cruisers 360 size 511K/yr
- pampers size 5 pull ups11K/yr
- 4t-5t pull ups girls9K/yr
- pampers pull ups size 510K/yr
- pull on diapers size 57K/yr
Top size 5 pull ups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Diapers - Cruisers 360 - Size 5 100 Count Babyproof up to 100% Leakproof Pull-On Diaper
Pampers$37.924.8★27,841 rev
Pampers Diapers - Swaddlers 360 - Size 5 116 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)
Pampers$48.384.5★1,416 rev
Pull-Ups Girls Potty Training Pants Size 4T-5T Training Underwear (38-50 lbs) 99 Count (3 Packs of 33)
Pull-Ups$42.234.8★34,080 rev
Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper
Pampers$9.474.5★1,416 rev
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T 104 Count Childrens Potty Underwear (Packaging May Vary)
Pampers$43.694.7★46,269 rev
Newest
by launch date
Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T
Finihen$26.5777 rev
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.72195 rev
Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper
Pampers$9.471,416 rev
Huggies Size 5 Diapers Little Movers Baby Diapers Size 5 (27+ lbs) 132 Count (2 Packs of 66) Packaging May Vary
HUGGIES$52.6046,925 rev
Pull-Ups Girls Night-Time Potty Training Pants Size 4T-5T Overnight Training Underwear (38-50 lbs) 52 Ct
Pull-Ups$28.077,935 rev
Trending
90-day click momentum
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.344.5★
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.284.5★
Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T
Finihen$26.574.3★
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.724.6★
Hanes Girls Toddler Potty Trainer Briefs 6-pack Underwear Assorted 4-5 US
Hanes$12.384.7★
What buyers say about size 5 pull ups
What buyers praise and complain about, mined from review topics.What buyers love
“size is accurate”
“Great pampers quality as expected”
“Very comfortable”
“Don't leak”
“Great price”
“They are absorbent”
“* Soft and easy to pull on/off”
“Great for kids thats trained”
“Easy of use”
“The design is cute”
What buyers complain about
“Not leak proof”
“Horrible scent”
“Size up”
“Not absorbent”
“quality is different”
“My babies break out with rashes easily”
“DONT WORK”
“Not as breathable as others”
“False advertisement”
“First and most insignificant, these do not fit big thigh kids”
Top return reasons
Common questions
- Is size 5 pull ups profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Launch it (59/100).
- How competitive is the size 5 pull ups niche?
- 9 brands and 74 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in size 5 pull ups?
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.7%.
- When does demand for size 5 pull ups peak?
- Demand peaks in Jan–Feb–Jul–Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the size 5 pull ups niche?
- Listings span $9.47–$52.60; the average listing price is $31.32 (sweet spot $15–$100). The average incumbent carries 24,469 reviews — the moat a new listing must climb.