Is sippy cup for 6 month old profitable to sell on Amazon United States?

The niche generates $448K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the sippy cup for 6 month old niche?

16 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in sippy cup for 6 month old?

Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Ease Of Use. The return rate is 1.6%.

When does demand for sippy cup for 6 month old peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the sippy cup for 6 month old niche?

Listings span $4.99–$33.06; the average listing price is $11.89 (sweet spot $15–$100). The average incumbent carries 7,226 reviews — the moat a new listing must climb.

sippy cup for 6 month old

Worth a look

Shows low returns (1.6%), but soft demand (-9.7% this quarter) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good$4.99–$33.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$448K

$448K/yr · 811K searches

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.89

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,225.97

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sippy cup for 6 month old is a $448K/yr Amazon United States market (811K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

sippy cup for 6 month old market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $357K–$476K; units × avg price
Conversion rate: 4.7%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 2.0%
Avg brand age: 45 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

21%

NUK24%
Dr. Brown's22%
Moonkie13%
Nuby9%
Munchkin6%
SAMiGO5%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -9.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top sippy cup for 6 month old search terms

sippy cup for 6 month old366K/yr -12.1%4.4% conv.
baby cups 6-12 months97K/yr -20.3%3.5% conv.
baby water cup61K/yr +1.6%4.1% conv.
6 month sippy cups for baby36K/yr -21.0%4.4% conv.
6 month old sippy cup26K/yr +4.9%3.9% conv.
infant sippy cups 6-12 months25K/yr -2.8%5.9% conv.
baby first sippy cup23K/yr +0.7%3.3% conv.
vaso entrenador para bebe de 6 meses21K/yr -1.1%1.1% conv.
first sippy cups for babies 6 months25K/yr -7.8%4.3% conv.
infant water bottle16K/yr +24.0%2.7% conv.

All search terms

Top sippy cup for 6 month old products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack

Dr. Brown's$5.524.4★14,879 rev

NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup

NUK$12.874.6★6,680 rev

NUK Learner Cup 6+ Months Timeless Collection Amazon Exclusive 5 Oz Pack of 2 BPA Free Spill Proof Sippy Cup

NUK$12.134.6★6,680 rev

Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)

Moonkie$16.144.7★478 rev

Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack

Moonkie$9.654.5★2,559 rev

Newest

by launch date

NUK First Choice Learner Cup 2.0 5 oz. Sippy Cup with Handles Spill Proof Leak Proof Soft Straw Cup 2-pack

NUK$14.636,680 rev

5mo ago

Tommee Tippee Transition Baby Sippy Cup With Spout Ages 4 Months and Up 5 oz Leak-Proof Silicone Spout Easy Grip Handles Pink Pack of 2

Tommee Tippee$11.27922 rev

7mo ago

Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)

Moonkie$16.14478 rev

1y ago

NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup

NUK$12.876,680 rev

1y ago

SAMiGO Silicone Sippy Cup Baby Straw Cup for 6 12 18 Months Sippy Cup with Straw for Toddlers 1-3 Years Baby Water Cup for Drinking and Training 6 oz

SAMiGO$9.631,131 rev

2y ago

What buyers say about sippy cup for 6 month old

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof21%

“Doesn't leak”

Ease Of Use12%

“Easy Peasy”

Ease Of Cleaning11%

“Cleaning is easy”

Quality-Overall9%

“Good quality mug”

Value For Money5%

“Good price”

Size-Overall4%

“Perfect size for little hands”

Ease Of Feeding4%

“has made feeding so much easier”

Durability3%

“Super durable material that has held up nicely”

Handle Quality3%

“love the handles”

Color3%

“Colors are accurate”

What buyers complain about

Leak-Proof29%

“Not leak proof”

Ease Of Cleaning10%

“Difficult to clean”

Ease Of Use9%

“hard to drink from”

Functionality-Overall3%

“The straw is not functional”

Durability3%

“But Not Durable”

Quality-Overall3%

“Poor lid quality”

Value For Money2%

“Expensive”

Size-Overall2%

“Too small”

Water Resistance2%

“a lot of water will squirt out”

Washability2%

“Could see it being a pain to wash”

Top return reasons

Size-Overall20%

Leak-Proof19%

Functionality-Overall11%

Ease Of Use8%

Advertised Vs Actual Product5%

Age Suitability5%

Material Quality4%

Value For Money3%

Defective Material/Parts3%

Product Condition2%

Common questions

Is sippy cup for 6 month old profitable to sell on Amazon United States?: The niche generates $448K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the sippy cup for 6 month old niche?: 16 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in sippy cup for 6 month old?: Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Ease Of Use. The return rate is 1.6%.
When does demand for sippy cup for 6 month old peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the sippy cup for 6 month old niche?: Listings span $4.99–$33.06; the average listing price is $11.89 (sweet spot $15–$100). The average incumbent carries 7,226 reviews — the moat a new listing must climb.