Similac Soy Isomil Formula
FailThe top 5 products take 100% of clicks, so Similac Soy Isomil Formula is a Fail.
- Flapen Score
- 38 / 100Ranks 1,756 of 2,472 Baby Products niches · −6 vs the category median of 4438
- Market size
- $177K/yr65K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 30 sellers
Flapen Score
Similac Soy Isomil Formula against its category
The dotted line is the Baby Products average. Past it, Similac Soy Isomil Formula is stronger. Inside it, weaker.
Market
The Similac Soy Isomil Formula market on Amazon at a glance
Shoppers on Amazon United States searched for Similac Soy Isomil Formula 65K times last year and spent an estimated $177K. One brand takes every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $177Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- similac soy22K searches a year
02 · Price
A sale here is worth $68.66.
Listings sell for $68.66 on average, from $20.72 to $148.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $68.66 that is $34K to $51K a year per listing.
- Average price
- $68.66inside the $15 to $100 sweet spot
- Price range
- $20.72–$148.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $34K–$51K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Baby Foods. It carries 656 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Baby Foods
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 656per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Similac Soy Isomil Formula products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Similac Soy Isomil Infant Formula for Fussiness & Gas Plant-Based Protein Infant Formula Powder 30.8-oz Value Can Pack of 4
- Price
- $148.62
- Rating
- 4.8/5
- Reviews
- 935
- Age
- 6y ago

Similac Soy Isomil Infant Formula with Iron Ready to Feed 1 Qt (Pack of 4)
- Price
- $36.65
- Rating
- 4.8/5
- Reviews
- 935
- Age
- 11y ago

Similac Isomil Advance Soy Formula Powder 12.4-Ounces
- Price
- $20.72
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 16y ago
Trending
estimated 90-day click momentum
Similac Soy Isomil Infant Formula with Iron Ready to Feed 1 Qt (Pack of 4)
- Price
- $36.65
- Rating
- 4.8/5
- Reviews
- 935
- Age
- 11y ago

Similac Soy Isomil Infant Formula for Fussiness & Gas Plant-Based Protein Infant Formula Powder 30.8-oz Value Can Pack of 4
- Price
- $148.62
- Rating
- 4.8/5
- Reviews
- 935
- Age
- 6y ago

Similac Isomil Advance Soy Formula Powder 12.4-Ounces
- Price
- $20.72
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 16y ago
Newest
by launch date
Similac Soy Isomil Infant Formula for Fussiness & Gas Plant-Based Protein Infant Formula Powder 30.8-oz Value Can Pack of 4
- Price
- $148.62
- Rating
- 4.8/5
- Reviews
- 935
- Age
- 6y ago

Similac Soy Isomil Infant Formula with Iron Ready to Feed 1 Qt (Pack of 4)
- Price
- $36.65
- Rating
- 4.8/5
- Reviews
- 935
- Age
- 11y ago

Similac Isomil Advance Soy Formula Powder 12.4-Ounces
- Price
- $20.72
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Similac100%
- Open — no brand owns it (0%)
Demand
Similac Soy Isomil Formula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Similac Soy Isomil Formula search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- similac soy22K/yr
- similac soy isomil20K/yr
- similac soy formula8K/yr
- similac isomil3K/yr
- similac isomil soy formula3K/yr
- similac soy isomil formula powder3K/yr
- soy similac formula2K/yr
- isomil soy formula3K/yr
- similac soy isomil formula392/yr
Reviews and returns
What reviews say buyers love and hate about Similac Soy Isomil Formula
We read the reviews and the return reasons for every product selling here.
“too expensive for such a small can”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Similac Soy Isomil Formula questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









