Similac Slow Flow Nipple and Ring Disposable

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

+18.4%

Conversion, latest week

4.8%

Market size, estimated

$339Ka year

Peak month

August1.3× the quietest month

Top search term

enfamil nipples32K searches a year

Listings sell for $51.93 on average, from $4.90 to $182.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $51.93 that is $52K to $65K a year per listing.

Average price

$51.93inside the $15 to $100 sweet spot

Price range

$4.90–$182.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

1,000–1,250

Revenue per listing a year

$52K–$65K

Returns

1.6%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Bottle-Feeding. It carries 2,702 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#79in Bottle-Feeding

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,702per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months