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Similac Nipples Ready to Use

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 96% of clicks, so Similac Nipples Ready to Use is a Maybe.

Flapen Score
56
56 / 100
Top 9% of 2,472 Baby Products niches · +12 vs the category median of 44
Market size
$663K/yr426K searches / yr
90-day growth
+25.2%search demand this quarter
Competition
83%top-5 click share · 6 brands · 84 sellers

Flapen Score

Similac Nipples Ready to Use against its category

The dotted line is the Baby Products average. Past it, Similac Nipples Ready to Use is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Similac Nipples Ready to Use market on Amazon at a glance

Shoppers on Amazon United States searched for Similac Nipples Ready to Use 426K times last year and spent an estimated $663K. The top 5 brands take 96% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $663K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
+25.2%
Conversion, latest week
5.7%
Market size, estimated
$663Ka year
Peak month
August3.2× the quietest month
Top search term
similac nipples ready to use95K searches a year

02 · Price

A sale here is worth $27.45.

Listings sell for $27.45 on average, from $4.90 to $59.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $27.45 that is $82K to $110K a year per listing.

Average price
$27.45inside the $15 to $100 sweet spot
Price range
$4.90–$59.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$82K–$110K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #61 within Bottle-Feeding. It carries 2,301 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#61in Bottle-Feeding
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,301per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Similac Nipples Ready to Use products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

84

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 223%
  • Brand 319%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Similac Nipples Ready to Use search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 3.2×

Search terms

Top Similac Nipples Ready to Use search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • similac nipples ready to use95K/yr
  • similac slow flow nipple and ring55K/yr
  • enfamil nipples32K/yr
  • enfamil nipples for ready to use bottles25K/yr
  • similac nipples35K/yr
  • enfamil ready to feed nipples20K/yr
  • similac infant nipple and ring24K/yr
  • nipples for similac ready to feed bottles18K/yr
  • enfamil slow flow soft nipples19K/yr
  • similac ready to feed nipples20K/yr

Reviews and returns

What reviews say buyers love and hate about Similac Nipples Ready to Use

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Leak-Proof”
0.6%of orders come back
“Leaks horribly”
A buyer, on “Leak-Proof”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Similac Nipples Ready to Use questions

Answered from the same tracked data.