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Similac Neosure Ready to Feed

Fail

The top 5 brands take 100% of clicks, so Similac Neosure Ready to Feed is a Fail.

Flapen Score
34
34 / 100
Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size
$40K/yr20K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
85%top-5 click share · 2 brands · 9 sellers

Flapen Score

Similac Neosure Ready to Feed against its category

The dotted line is the Baby Products average. Past it, Similac Neosure Ready to Feed is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Similac Neosure Ready to Feed market on Amazon at a glance

Shoppers on Amazon United States searched for Similac Neosure Ready to Feed 20K times last year and spent an estimated $40K. All 2 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
2.4%
Market size, estimated
$40Ka year
Peak month
February2.1× the quietest month
Top search term
similac neosure ready to feed13K searches a year

02 · Price

A sale here is worth $82.61.

Listings sell for $82.61 on average, from $12.23 to $167.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $82.61 that is $8K to $21K a year per listing.

Average price
$82.61inside the $15 to $100 sweet spot
Price range
$12.23–$167.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$8K–$21K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Baby Foods. It carries 3,256 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Baby Foods
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
3,256per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Similac Neosure Ready to Feed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 210%
  • Open — no brand owns it (0%)

Demand

Similac Neosure Ready to Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Similac Neosure Ready to Feed

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“the price adds up fast”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Similac Neosure Ready to Feed questions

Answered from the same tracked data.