Similac Alimentum

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+13.1%

Conversion, latest week

7.9%

Market size, estimated

$1.1Ma year

Peak month

October2.8× the quietest month

Top search term

alimentum formula83K searches a year

Listings sell for $117.48 on average, from $56.29 to $227.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $117.48 that is $147K to $176K a year per listing.

Average price

$117.48above the $15 to $100 sweet spot

Price range

$56.29–$227.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,250–1,500

Revenue per listing a year

$147K–$176K

Returns

0.0%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Baby Foods. It carries 3,415 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Baby Foods

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

3,415per listing

Listings tracked

6

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

83 months