Is similac advance formula profitable to sell on Amazon United States?

The niche generates $79K/yr across 7 tracked products. 90-day search growth is +54.8%. Flapen's verdict: Skip it (40/100).

How competitive is the similac advance formula niche?

2 brands and 39 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in similac advance formula?

Top complaints mined from reviews: Value For Money, Ingredients-Overall, Oily/Greasy. The return rate is 0.0%.

When does demand for similac advance formula peak?

Demand peaks in Jun; the busiest month runs 1.5× the quietest.

What does it cost to enter the similac advance formula niche?

Listings span $9.71–$151.40; the average listing price is $65.63 (sweet spot $15–$100). The average incumbent carries 3,258 reviews — the moat a new listing must climb.

similac advance formula

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$65.63

avg listing price — sweet spot $15–$100

Growth

Good+54.8%

90-day search growth — must beat 0% to launch

Price range

Good$9.71–$151.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,258

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$79K

$79K/yr · 31K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, similac advance formula is a $79K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 40/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

similac advance formula market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $98K–$131K; units × avg price
Conversion rate: 3.9%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Similac96%
Enfamil4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.8% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.5×

Open Trend

Top similac advance formula search terms

similac advance formula14K/yr +149.7%7.2% conv.
similac for spit up3K/yr +25.7%1.2% conv.
semilac3K/yr +0.7%3.8% conv.
similac spit up3K/yr +20.0%0.0% conv.
similac 22K/yr +1.2%0.4% conv.
similac human milk fortifier3K/yr -41.9%0.2% conv.
similac spit up formula2K/yr -24.9%0.5% conv.
similac for spit up formula1K/yr -24.1%0.9% conv.

All search terms

Top similac advance formula products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Similac Advance Infant Formula With Iron Baby Formula Powder 30.8-oz Value Can

Similac$37.314.7★3,286 rev

Similac Advance Infant Formula Stage 2 Powder 30.8 Ounces (Pack of 4)

Similac$142.554.7★3,286 rev

Similac 360 Total Care Infant Formula Has 5 HMO Prebiotics Our Closest Prebiotic Blend to Breast Milk Non-GMO Baby Formula Ready to Feed 2-fl-oz Bottle Pack of 12

Similac$9.714.7★7,178 rev

Similac 360 Total Care Infant Formula Has 5 HMO Prebiotics Our Closest Formula to Breast Milk Baby Formula Powder 20.6-oz Tub

Similac$32.924.8★3,203 rev

Similac 360 Total Care Infant Formula Has 5 HMO Prebiotics Our Closest Prebiotic Blend to Breast Milk Non-GMO Baby Formula Powder 36-oz Value Can Pack of 3

Similac$151.404.8★1,346 rev

Newest

by launch date

Similac 360 Total Care Infant Formula Has 5 HMO Prebiotics Our Closest Formula to Breast Milk Baby Formula Powder 20.6-oz Tub

Similac$32.923,203 rev

3y ago

Similac 360 Total Care Infant Formula Has 5 HMO Prebiotics Our Closest Prebiotic Blend to Breast Milk Non-GMO Baby Formula Powder 36-oz Value Can Pack of 3

Similac$151.401,346 rev

4y ago

Similac 360 Total Care Infant Formula Has 5 HMO Prebiotics Our Closest Prebiotic Blend to Breast Milk Non-GMO Baby Formula Ready to Feed 2-fl-oz Bottle Pack of 12

Similac$9.717,178 rev

4y ago

Similac Advance Infant Formula With Iron Baby Formula Powder 30.8-oz Value Can

Similac$37.313,286 rev

11y ago

Similac Advance Infant Formula Stage 2 Powder 30.8 Ounces (Pack of 4)

Similac$142.553,286 rev

13y ago

What buyers say about similac advance formula

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“the quality has always been consistent”

Value For Money15%

“Affordable”

Regulates Digestion9%

“no bloating issues”

Ease Of Use7%

“Easy to use”

Nutritional Content7%

“I also like that it contains important nutrients to support growth and development”

Acid Regulator/Stomach Ache Relief5%

“Gentle on stomach”

Size-Overall5%

“The size is fine”

Ingredients-Overall4%

“Our daughter has been doing very good with this formula so far”

Portability4%

“easy to carry anywhere”

Taste-Overall3%

“The milk is very good”

What buyers complain about

Value For Money16%

“a bit expensive”

Ingredients-Overall5%

“Bad ingredients”

Oily/Greasy4%

“My baby does seem to be more gassy”

Taste-Overall4%

“Not certain why the taste is so different”

Regulates Digestion4%

“Stomach upset and refusing intake”

Quality-Overall4%

“Poor Quality”

Age Suitability4%

“G. My poor baby still pukes right over her bib”

Acid Regulator/Stomach Ache Relief4%

“This formula gives my baby extremely painful gas”

Ease Of Use4%

“Now i dont get to use it”

Contamination4%

“I do not expect to see this inside the bottle which seems to be contamination”

Common questions

Is similac advance formula profitable to sell on Amazon United States?: The niche generates $79K/yr across 7 tracked products. 90-day search growth is +54.8%. Flapen's verdict: Skip it (40/100).
How competitive is the similac advance formula niche?: 2 brands and 39 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in similac advance formula?: Top complaints mined from reviews: Value For Money, Ingredients-Overall, Oily/Greasy. The return rate is 0.0%.
When does demand for similac advance formula peak?: Demand peaks in Jun; the busiest month runs 1.5× the quietest.
What does it cost to enter the similac advance formula niche?: Listings span $9.71–$151.40; the average listing price is $65.63 (sweet spot $15–$100). The average incumbent carries 3,258 reviews — the moat a new listing must climb.