Similac Advance Formula
FailThe top 5 brands take 100% of clicks, so Similac Advance Formula is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $79K/yr31K searches / yr
- 90-day growth
- +54.8%search demand this quarter
- Competition
- 92%top-5 click share · 2 brands · 39 sellers
Flapen Score
Similac Advance Formula against its category
The dotted line is the Baby Products average. Past it, Similac Advance Formula is stronger. Inside it, weaker.
Market
The Similac Advance Formula market on Amazon at a glance
Shoppers on Amazon United States searched for Similac Advance Formula 31K times last year and spent an estimated $79K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +54.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $79Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- similac advance formula14K searches a year
02 · Price
A sale here is worth $65.63.
Listings sell for $65.63 on average, from $9.71 to $151.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $65.63 that is $7K to $16K a year per listing.
- Average price
- $65.63inside the $15 to $100 sweet spot
- Price range
- $9.71–$151.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$16K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Baby Foods. It carries 3,258 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Baby Foods
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 3,258per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Similac Advance Formula products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 196%
- Brand 24%
Demand
Similac Advance Formula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.5×
Search terms
Top Similac Advance Formula search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- similac advance formula14K/yr
- similac for spit up3K/yr
- semilac3K/yr
- similac spit up3K/yr
- similac 22K/yr
- similac human milk fortifier3K/yr
- similac spit up formula2K/yr
- similac for spit up formula1K/yr
Reviews and returns
What reviews say buyers love and hate about Similac Advance Formula
We read the reviews and the return reasons for every product selling here.
“a bit expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Similac Advance Formula questions
Answered from the same tracked data.









