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Similac Advance Formula

Fail

The top 5 brands take 100% of clicks, so Similac Advance Formula is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$79K/yr31K searches / yr
90-day growth
+54.8%search demand this quarter
Competition
92%top-5 click share · 2 brands · 39 sellers

Flapen Score

Similac Advance Formula against its category

The dotted line is the Baby Products average. Past it, Similac Advance Formula is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Similac Advance Formula market on Amazon at a glance

Shoppers on Amazon United States searched for Similac Advance Formula 31K times last year and spent an estimated $79K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+54.8%
Conversion, latest week
3.9%
Market size, estimated
$79Ka year
Peak month
June1.5× the quietest month
Top search term
similac advance formula14K searches a year

02 · Price

A sale here is worth $65.63.

Listings sell for $65.63 on average, from $9.71 to $151.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $65.63 that is $7K to $16K a year per listing.

Average price
$65.63inside the $15 to $100 sweet spot
Price range
$9.71–$151.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$7K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Baby Foods. It carries 3,258 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Baby Foods
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
3,258per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Similac Advance Formula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Similac Advance Formula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.5×

Search terms

Top Similac Advance Formula search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • similac advance formula14K/yr
  • similac for spit up3K/yr
  • semilac3K/yr
  • similac spit up3K/yr
  • similac 22K/yr
  • similac human milk fortifier3K/yr
  • similac spit up formula2K/yr
  • similac for spit up formula1K/yr

Reviews and returns

What reviews say buyers love and hate about Similac Advance Formula

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“a bit expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Similac Advance Formula questions

Answered from the same tracked data.