How competitive is the Similac Advance niche on Amazon United States?

1 brands and 32 sellers compete in Similac Advance on Amazon United States. The top 5 Similac Advance products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Similac Advance?

Similac Advance buyers on Amazon United States complain most about Taste-Overall, Ease Of Use, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Similac Advance niche?

Similac Advance sells for $75.76 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $37.31–$142.55. The average incumbent carries 2,624 reviews — the moat a new listing must climb.

Similac Advance

a concentrated shelf (top 5 take 100% of clicks) — Similac Advance doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 44

This niche Category average · 2,472 niches

Is Similac Advance profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Similac Advance is a $758K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 42/100.

Similac Advance: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.8% over the last 90 days and 5.9% of searches end in a purchase.

$758K

revenue / yr

Units sold / yr20K

Search volume / yr+2.8%170K

Conversion rate5.9%

Avg price$75.76

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 32

Top-5 product click share100%

Open market0%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Top Similac Advance products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Similac Advance Infant Formula With Iron Baby Formula Powder 30.8-oz Value Can

Price: $37.31
Rating: 4.7/5
Reviews: 3,286
Age: 11y ago

Similac Advance Infant Formula Stage 2 Powder 30.8 Ounces (Pack of 4)

Price: $142.55
Rating: 4.7/5
Reviews: 3,286
Age: 13y ago

Similac Advance Infant Formula with Iron Ready-to-Feed Baby Formula 32-fl-oz Bottle Pack of 6

Price: $47.41
Rating: 4.8/5
Reviews: 1,301
Age: 17y ago

Newest

by launch date

Similac Advance Infant Formula With Iron Baby Formula Powder 30.8-oz Value Can

Price: $37.31
Rating: 4.7/5
Reviews: 3,286
Age: 11y ago

Similac Advance Infant Formula Stage 2 Powder 30.8 Ounces (Pack of 4)

Price: $142.55
Rating: 4.7/5
Reviews: 3,286
Age: 13y ago

Similac Advance Infant Formula with Iron Ready-to-Feed Baby Formula 32-fl-oz Bottle Pack of 6

Price: $47.41
Rating: 4.8/5
Reviews: 1,301
Age: 17y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Similac100%

Similac Advance demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume170KCVR5.9%Products3Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews2,624Avg BSR#8

Peak months: Mar · busiest ÷ quietest = 1.6×

Top Similac Advance search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

similac advance123K/yr +2.5%7.0% conv.
similac advance formula14K/yr +149.7%6.9% conv.
similac advance infant formula27K/yr -53.3%8.7% conv.
similac advance formula powder3K/yr -16.0%6.2% conv.
similac advanced3K/yr -9.7%8.5% conv.

What reviews say buyers love and hate about Similac Advance

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Value For Money20%

“The value can size is very practical for a busy household”

Ingredients-Overall13%

“He does really well on this formula”

Quality-Overall11%

“the quality has always been consistent”

Acid Regulator/Stomach Ache Relief8%

“It's gentle on our son's stomach”

Size-Overall8%

“The value can size is very practical for a busy household”

What buyers complain about

100% of reviews

Taste-Overall20%

“Not certain why the taste is so different”

Ease Of Use20%

“Now i dont get to use it”

Value For Money20%

“Too expensive lol”

Oily/Greasy20%

“My baby does seem to be more gassy”

Regulates Digestion20%

“Stomach upset and refusing intake”

Common Similac Advance questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Similac Advance 42/100 on Amazon United States — Skip it. The niche generates $758K/yr across 3 tracked products. Search demand moved +2.8% over the last 90 days.