Similac Advance
FailThe top 5 products take 100% of clicks, so Similac Advance is a Fail.
- Flapen Score
- 42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 4442
- Market size
- $758K/yr170K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 32 sellers
Flapen Score
Similac Advance against its category
The dotted line is the Baby Products average. Past it, Similac Advance is stronger. Inside it, weaker.
Market
The Similac Advance market on Amazon at a glance
Shoppers on Amazon United States searched for Similac Advance 170K times last year and spent an estimated $758K. One brand takes every click. Demand peaks in Mar. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $758K a year.
- Searches, last 12 months
- 170K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $758Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- similac advance123K searches a year
02 · Price
A sale here is worth $75.76.
Listings sell for $75.76 on average, from $37.31 to $142.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 4,000 to 5,000 of them. At $75.76 that is $303K to $379K a year per listing.
- Average price
- $75.76inside the $15 to $100 sweet spot
- Price range
- $37.31–$142.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $303K–$379K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Baby Foods. It carries 2,624 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Baby Foods
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 2,624per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Similac Advance products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Similac Advance Infant Formula With Iron Baby Formula Powder 30.8-oz Value Can
- Price
- $37.31
- Rating
- 4.7/5
- Reviews
- 3,286
- Age
- 11y ago

Similac Advance Infant Formula Stage 2 Powder 30.8 Ounces (Pack of 4)
- Price
- $142.55
- Rating
- 4.7/5
- Reviews
- 3,286
- Age
- 13y ago

Similac Advance Infant Formula with Iron Ready-to-Feed Baby Formula 32-fl-oz Bottle Pack of 6
- Price
- $47.41
- Rating
- 4.8/5
- Reviews
- 1,301
- Age
- 17y ago
Trending
estimated 90-day click momentum
Similac Advance Infant Formula with Iron Ready-to-Feed Baby Formula 32-fl-oz Bottle Pack of 6
- Price
- $47.41
- Rating
- 4.8/5
- Reviews
- 1,301
- Age
- 17y ago

Similac Advance Infant Formula With Iron Baby Formula Powder 30.8-oz Value Can
- Price
- $37.31
- Rating
- 4.7/5
- Reviews
- 3,286
- Age
- 11y ago

Similac Advance Infant Formula Stage 2 Powder 30.8 Ounces (Pack of 4)
- Price
- $142.55
- Rating
- 4.7/5
- Reviews
- 3,286
- Age
- 13y ago
Newest
by launch date
Similac Advance Infant Formula With Iron Baby Formula Powder 30.8-oz Value Can
- Price
- $37.31
- Rating
- 4.7/5
- Reviews
- 3,286
- Age
- 11y ago

Similac Advance Infant Formula Stage 2 Powder 30.8 Ounces (Pack of 4)
- Price
- $142.55
- Rating
- 4.7/5
- Reviews
- 3,286
- Age
- 13y ago

Similac Advance Infant Formula with Iron Ready-to-Feed Baby Formula 32-fl-oz Bottle Pack of 6
- Price
- $47.41
- Rating
- 4.8/5
- Reviews
- 1,301
- Age
- 17y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
32
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Similac100%
Demand
Similac Advance search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.6×
Search terms
Top Similac Advance search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- similac advance123K/yr
- similac advance formula14K/yr
- similac advance infant formula27K/yr
- similac advance formula powder3K/yr
- similac advanced3K/yr
Reviews and returns
What reviews say buyers love and hate about Similac Advance
We read the reviews and the return reasons for every product selling here.
“Not certain why the taste is so different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Similac Advance questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









