Is similac advance profitable to sell on Amazon United States?

The niche generates $758K/yr across 3 tracked products. 90-day search growth is +2.8%. Flapen's verdict: Skip it (42/100).

How competitive is the similac advance niche?

1 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in similac advance?

Top complaints mined from reviews: Taste-Overall, Ease Of Use, Value For Money. The return rate is 0.1%.

When does demand for similac advance peak?

Demand peaks in Mar; the busiest month runs 1.6× the quietest.

What does it cost to enter the similac advance niche?

Listings span $37.31–$142.55; the average listing price is $75.76 (sweet spot $15–$100). The average incumbent carries 2,624 reviews — the moat a new listing must climb.

similac advance

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$75.76

avg listing price — sweet spot $15–$100

Market size

Good$758K

$758K/yr · 170K searches

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$37.31–$142.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,624.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, similac advance is a $758K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 42/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

similac advance market data

Units sold / yr: 15K–20K; avg 4,000–5,000/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 5.9%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Similac100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.6×

Open Trend

Top similac advance search terms

similac advance123K/yr +2.5%7.0% conv.
similac advance formula14K/yr +149.7%6.9% conv.
similac advance infant formula27K/yr -53.3%8.7% conv.
similac advance formula powder3K/yr -16.0%6.2% conv.
similac advanced3K/yr -9.7%8.5% conv.

All search terms

Top similac advance products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Similac Advance Infant Formula With Iron Baby Formula Powder 30.8-oz Value Can

Similac$37.314.7★3,286 rev

Similac Advance Infant Formula Stage 2 Powder 30.8 Ounces (Pack of 4)

Similac$142.554.7★3,286 rev

Similac Advance Infant Formula with Iron Ready-to-Feed Baby Formula 32-fl-oz Bottle Pack of 6

Similac$47.414.8★1,301 rev

Newest

by launch date

Similac Advance Infant Formula With Iron Baby Formula Powder 30.8-oz Value Can

Similac$37.313,286 rev

11y ago

Similac Advance Infant Formula Stage 2 Powder 30.8 Ounces (Pack of 4)

Similac$142.553,286 rev

13y ago

Similac Advance Infant Formula with Iron Ready-to-Feed Baby Formula 32-fl-oz Bottle Pack of 6

Similac$47.411,301 rev

17y ago

What buyers say about similac advance

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“The value can size is very practical for a busy household”

Ingredients-Overall13%

“He does really well on this formula”

Quality-Overall11%

“the quality has always been consistent”

Acid Regulator/Stomach Ache Relief8%

“It's gentle on our son's stomach”

Size-Overall8%

“The value can size is very practical for a busy household”

Taste-Overall6%

“The milk is very good”

Ease Of Use6%

“its so easy to find at stores/online”

Comfort-Overall6%

“No issues with feeding, and our baby seems happy and comfortable”

Solubility6%

“when it comes with a clear lid it dissolves nicely”

Regulates Digestion6%

“Constipation free baby”

What buyers complain about

Taste-Overall20%

“Not certain why the taste is so different”

Ease Of Use20%

“Now i dont get to use it”

Value For Money20%

“Too expensive lol”

Oily/Greasy20%

“My baby does seem to be more gassy”

Regulates Digestion20%

“Stomach upset and refusing intake”

Common questions

Is similac advance profitable to sell on Amazon United States?: The niche generates $758K/yr across 3 tracked products. 90-day search growth is +2.8%. Flapen's verdict: Skip it (42/100).
How competitive is the similac advance niche?: 1 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in similac advance?: Top complaints mined from reviews: Taste-Overall, Ease Of Use, Value For Money. The return rate is 0.1%.
When does demand for similac advance peak?: Demand peaks in Mar; the busiest month runs 1.6× the quietest.
What does it cost to enter the similac advance niche?: Listings span $37.31–$142.55; the average listing price is $75.76 (sweet spot $15–$100). The average incumbent carries 2,624 reviews — the moat a new listing must climb.