Similac 360 Total Care Sensitive

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

558K

Growth, 90 days vs prior 90

+35.6%

Conversion, latest week

7.0%

Market size, estimated

$2.4Ma year

Peak month

November1.6× the quietest month

Top search term

similac sensitive341K searches a year

Listings sell for $62.08 on average, from $9.72 to $142.98. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $62.08 that is $310K to $372K a year per listing.

Average price

$62.08inside the $15 to $100 sweet spot

Price range

$9.72–$142.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

5,000–6,000

Revenue per listing a year

$310K–$372K

Returns

0.1%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Baby Foods. It carries 3,217 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#15in Baby Foods

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

3,217per listing

Listings tracked

9

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months