Similac 360 Total Care

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.4M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

11.0%

Market size, estimated

$15.4Ma year

Peak month

February1.3× the quietest month

Top search term

similac 360 total care infant formula1.6M searches a year

Listings sell for $64.76 on average, from $9.71 to $151.40. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At $64.76 that is $1.3M to $1.6M a year per listing.

Average price

$64.76inside the $15 to $100 sweet spot

Price range

$9.71–$151.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

20,000–25,000

Revenue per listing a year

$1.3M–$1.6M

Returns

0.0%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Baby Foods. It carries 4,055 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#6in Baby Foods

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

4,055per listing

Listings tracked

10

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months