Is silicone straw cup for baby profitable to sell on Amazon United States?

The niche generates $55K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (31/100).

How competitive is the silicone straw cup for baby niche?

4 brands and 7 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in silicone straw cup for baby?

Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Ease Of Cleaning. The return rate is 2.8%.

When does demand for silicone straw cup for baby peak?

Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 3.5× the quietest.

What does it cost to enter the silicone straw cup for baby niche?

Listings span $8.86–$23.44; the average listing price is $15.02 (sweet spot $15–$100). The average incumbent carries 2,069 reviews — the moat a new listing must climb.

silicone straw cup for baby

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$15.02

avg listing price — sweet spot $15–$100

Price range

Good$8.86–$23.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,069.09

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad$55K

$55K/yr · 136K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, silicone straw cup for baby is a $55K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 31/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

silicone straw cup for baby market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $90K–$120K; units × avg price
Conversion rate: 2.7%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.2%
Avg brand age: 40 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Olababy78%
mushie16%
Moonkie3%
PandaEar3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Open Trend

Top silicone straw cup for baby search terms

olababy straw cup22K/yr +17.8%5.5% conv.
mushie cup26K/yr -11.8%1.5% conv.
olababy18K/yr +6.0%1.6% conv.
silicone straw cup for baby14K/yr -13.0%1.4% conv.
ola baby straw cup11K/yr +7.3%4.4% conv.
ola baby8K/yr -18.8%1.5% conv.
olababy silicone training cup5K/yr -35.8%6.0% conv.
silicone cup with straw5K/yr -21.5%1.0% conv.
mushie cups5K/yr -3.5%0.7% conv.
silicone sippy cup with straw5K/yr -17.4%0.9% conv.

All search terms

Top silicone straw cup for baby products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)

Olababy$14.724.4★5,907 rev

Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Lilac 5 oz)

Olababy$14.804.4★5,907 rev

Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Mint 1 PK)

Olababy$16.794.3★189 rev

mushie 100% Silicone Training Cup & Straw for Toddlers | 6 Months+ (Cambridge Blue)

mushie$16.704.4★2,291 rev

mushie 100% Silicone Training Cup & Straw for Toddlers | 6 Months+ (Powder Blue)

mushie$16.884.4★2,291 rev

Newest

by launch date

Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Mint 1 PK)

Olababy$16.79189 rev

8mo ago

Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Lilac 1 PK)

Olababy$16.61189 rev

8mo ago

mushie Silicone Baby Starter Training Cup | 6 Months+ (Shifting Sand)

mushie$11.90148 rev

2y ago

Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack

Moonkie$9.652,559 rev

3y ago

mushie Trainer Sippy Cup | Made in Denmark | Leak Resistant Twist-Off Lid & Handles | Plastic |6 Months + (Ivory)

mushie$14.81645 rev

3y ago

What buyers say about silicone straw cup for baby

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof18%

“It doesnt leak”

Ease Of Cleaning13%

“The cup is also generally easy to clean”

Quality-Overall9%

“The cup has good quality”

Size-Overall9%

“Small and perfect”

Ease Of Use7%

“Easy to use”

Soft Feel6%

“its so soft”

Color4%

“Beautiful color”

Weight Light2%

“I like this cup compared to others because it is light enough for baby to pick up on his own”

Ease Of Feeding2%

“has made feeding so much easier”

Design-Overall2%

“This cute is so esthetic”

What buyers complain about

Leak-Proof33%

“Not leak proof”

Functionality-Overall6%

“Did not work”

Ease Of Cleaning5%

“it was a pain to clean”

Size-Overall5%

“the 2 pack I was sent is too short”

Quality-Overall5%

“It feels unhygienic and cheap, which significantly lowers the quality of the experience”

Ease Of Use5%

“It's way too hard to squeeze”

Value For Money4%

“Pricey”

Age Suitability2%

“The straw is too long for my 8 month old baby”

Smell1%

“doesn't hold onto smells or resides after washing/drying”

Water Resistance1%

“with no areas for water to pool”

Top return reasons

Leak-Proof25%

Size-Overall25%

Functionality-Overall7%

Ease Of Use6%

Advertised Vs Actual Product6%

Value For Money4%

Material Quality4%

Age Suitability3%

Color2%

Product Condition2%

Common questions

Is silicone straw cup for baby profitable to sell on Amazon United States?: The niche generates $55K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (31/100).
How competitive is the silicone straw cup for baby niche?: 4 brands and 7 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in silicone straw cup for baby?: Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Ease Of Cleaning. The return rate is 2.8%.
When does demand for silicone straw cup for baby peak?: Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 3.5× the quietest.
What does it cost to enter the silicone straw cup for baby niche?: Listings span $8.86–$23.44; the average listing price is $15.02 (sweet spot $15–$100). The average incumbent carries 2,069 reviews — the moat a new listing must climb.