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Silicone Sippy Cup Lids

Fail

The top 5 brands take 100% of clicks, so Silicone Sippy Cup Lids is a Fail.

Flapen Score
35
35 / 100
Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 44
Market size
$101K/yr120K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
80%top-5 click share · 2 brands · 7 sellers

Flapen Score

Silicone Sippy Cup Lids against its category

The dotted line is the Baby Products average. Past it, Silicone Sippy Cup Lids is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Sippy Cup Lids market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Sippy Cup Lids 120K times last year and spent an estimated $101K. All 2 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
6.3%
Market size, estimated
$101Ka year
Peak month
January2.5× the quietest month
Top search term
boon sippy cup46K searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $8.58 to $18.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $13.40 that is $10K to $13K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$8.58–$18.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Solid Feeding. It carries 5,593 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#162in Solid Feeding
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
5,593per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Silicone Sippy Cup Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Silicone Sippy Cup Lids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Silicone Sippy Cup Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boon sippy cup46K/yr
  • boon nursh sippy cup26K/yr
  • silicone sippy cup lids10K/yr
  • boon sippy cup lid8K/yr
  • sippy cup lids7K/yr
  • boon nursh sippy cup nipples5K/yr
  • sippy cup lids that fit any cup4K/yr
  • boon sippy3K/yr
  • sippy cup lid3K/yr
  • boon snug silicone sippy cup lids3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Sippy Cup Lids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Leak-Proof”
2.3%of orders come back
“they leak”
A buyer, on “Leak-Proof”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Silicone Sippy Cup Lids questions

Answered from the same tracked data.