Is silicone sippy cup profitable to sell on Amazon United States?

The niche generates $132K/yr across 42 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the silicone sippy cup niche?

23 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in silicone sippy cup?

Top complaints mined from reviews: Leak-Proof, Ease Of Use, Ease Of Cleaning. The return rate is 1.7%.

When does demand for silicone sippy cup peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.

What does it cost to enter the silicone sippy cup niche?

Listings span $4.99–$33.06; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 6,266 reviews — the moat a new listing must climb.

silicone sippy cup

Worth a look

Shows low returns (1.7%), but soft demand (-1.2% this quarter) keeps it on the watch list.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good$4.99–$33.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.45

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$132K

$132K/yr · 325K searches

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Review moat

Bad6,266.43

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, silicone sippy cup is a $132K/yr Amazon United States market (325K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 52/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

silicone sippy cup market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $125K–$156K; units × avg price
Conversion rate: 3.3%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 2.3%
Avg brand age: 43 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

36%

Top 20: 78%

Open market

34%

Moonkie18%
Dr. Brown's16%
NUK11%
SAMiGO8%
The First Years7%
Munchkin6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

Open Trend

Top silicone sippy cup search terms

silicone sippy cup66K/yr +5.3%2.2% conv.
baby training cup35K/yr -6.6%2.5% conv.
vaso entrenador para bebe de 6 meses21K/yr -1.1%1.1% conv.
first sippy cups for babies 6 months25K/yr -7.8%4.3% conv.
baby first cup20K/yr -8.2%3.8% conv.
training cups 6-12 months7K/yr +206.6%2.8% conv.
vasos para bebes 6 meses18K/yr -11.5%1.1% conv.
infant cup13K/yr -4.1%3.2% conv.
nuby cups12K/yr +5.1%0.7% conv.
vaso para bebe 6 meses13K/yr -12.8%1.5% conv.

All search terms

Top silicone sippy cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack

Dr. Brown's$5.524.4★14,879 rev

Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack

Moonkie$9.654.5★2,559 rev

Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)

Moonkie$16.144.7★478 rev

The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up

The First Years$12.444.6★3,463 rev

Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Blue/Green

Munchkin$10.524.7★48,557 rev

Newest

by launch date

mushie Soft Spout Sippy Cup 10 fl oz | 6 Months+ (Tradewinds)

mushie$12.8663 rev

7mo ago

Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)

Moonkie$16.14478 rev

1y ago

NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup

NUK$12.876,680 rev

1y ago

Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 2Pack

Moonkie$18.002,559 rev

1y ago

SAMiGO Silicone Sippy Cup Baby Straw Cup for 6 12 18 Months Sippy Cup with Straw for Toddlers 1-3 Years Baby Water Cup for Drinking and Training 6 oz

SAMiGO$9.631,131 rev

2y ago

What buyers say about silicone sippy cup

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof21%

“Doesn't leak”

Ease Of Use13%

“Easy Peasy”

Ease Of Cleaning11%

“keep it clean”

Quality-Overall8%

“Great quality cups”

Value For Money5%

“Worth buying”

Size-Overall4%

“The size is also convenient”

Ease Of Feeding4%

“has made feeding so much easier”

Durability4%

“still in great condition”

Color3%

“Colors are accurate”

Handle Quality2%

“love the handles”

What buyers complain about

Leak-Proof30%

“Not leak proof”

Ease Of Use10%

“Hard to use”

Ease Of Cleaning10%

“Difficult to clean”

Durability3%

“But Not Durable”

Functionality-Overall3%

“the functionality is 0/10”

Value For Money3%

“EXPENSIVE BUT GET IT”

Size-Overall3%

“it is a little big”

Quality-Overall2%

“Terrible quality”

Water Resistance2%

“a lot of water will squirt out”

Washability2%

“Could see it being a pain to wash”

Top return reasons

Size-Overall21%

Leak-Proof19%

Functionality-Overall11%

Ease Of Use8%

Advertised Vs Actual Product5%

Age Suitability5%

Material Quality4%

Value For Money3%

Product Condition2%

Defective Material/Parts2%

Common questions

Is silicone sippy cup profitable to sell on Amazon United States?: The niche generates $132K/yr across 42 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the silicone sippy cup niche?: 23 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in silicone sippy cup?: Top complaints mined from reviews: Leak-Proof, Ease Of Use, Ease Of Cleaning. The return rate is 1.7%.
When does demand for silicone sippy cup peak?: Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
What does it cost to enter the silicone sippy cup niche?: Listings span $4.99–$33.06; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 6,266 reviews — the moat a new listing must climb.

silicone sippy cup

silicone sippy cup market data

Competition & brand share

Demand & seasonality

Top silicone sippy cup search terms

Top silicone sippy cup products on Amazon

Top sellers

Newest

Trending

What buyers say about silicone sippy cup

What buyers love

What buyers complain about

Top return reasons

Common questions

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