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Silicone Pouch

Fail

Shoppers spend an estimated $29K a year here, so Silicone Pouch is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$29K/yr191K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
24%top-5 click share · 47 brands · 336 sellers

Flapen Score

Silicone Pouch against its category

The dotted line is the Baby Products average. Past it, Silicone Pouch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Pouch market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Pouch 191K times last year and spent an estimated $29K. The top 5 brands take 46% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.2%
Market size, estimated
$29Ka year
Top search term
silicone pouch55K searches a year

02 · Price

A sale here is worth $12.90.

Listings sell for $12.90 on average, from $5.60 to $45.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.90 that is $0 to $1K a year per listing.

Average price
$12.90under the $15 to $100 sweet spot
Price range
$5.60–$45.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #1,172 within Food Storage. It carries 1,284 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#1,172in Food Storage
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,284per listing
Listings tracked
85

04 · Newcomers

5 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Silicone Pouch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

336

Top-5 brand share

46%

Top 20: 83%

Top-5 click share

24%

Top 20: 56%

Open market

49%

  • Brand 114%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Search terms

Top Silicone Pouch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone pouch55K/yr
  • silicone makeup bag58K/yr
  • silicone pouches16K/yr
  • silicone zipper pouch10K/yr
  • silicone pouches for travel8K/yr
  • silicone cosmetic bag8K/yr
  • silicone travel pouch6K/yr
  • silicone travel bag9K/yr
  • small silicone bag5K/yr
  • haakaa pouch4K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Pouch

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Too Small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Silicone Pouch questions

Answered from the same tracked data.