Silicone Placemat
Silicone Placemat shows no brand lock-in (top 5 brands take 56% of clicks), but soft demand (-11.0% this quarter) keeps it on the watch list.
Flapen Score
Top 16% of 2,472 Baby Products niches · +9 vs the category median of 44
Is Silicone Placemat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Silicone Placemat is a $267K/yr Amazon United States market (555K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Silicone Placemat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.0% over the last 90 days and 3.4% of searches end in a purchase.
$267K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 35 products
Top Silicone Placemat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Moonkie Silicone Placemats for Baby & Kid Stain-Proof Non-Slip Toddler Food Mats Eating Table Mat with 2 Packs
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 4,199
- Age
- 5y ago
Cutebe Silicone Placemat for Toddles Kids Non-Slip Reusable Portable Kids Placemats for Dinning Table Heat Resistant Placemats Baby Placemat Stain Resistant Silicone Mat for Dining Table 3 Pack
- Price
- $7.59
- Rating
- 4.7/5
- Reviews
- 701
- Age
- 2y ago
6 Pack Placemats for Kids Non-Slip Washable Reusable Alphabet Number Shape & Color Universe Map Themed Educational Placemats for Home Kindergarten Classroom Nursery
- Price
- $12.34
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 1y ago
Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animal Alphabet)
- Price
- $9.53
- Rating
- 4.7/5
- Reviews
- 11,064
- Age
- 4y ago
Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 1
- Price
- $7.39
- Rating
- 4.6/5
- Reviews
- 956
- Age
- 2y ago
Trending
90-day click momentum
6 Pack Placemats for Kids Non-Slip Washable Dining Mats Reusable Jungle Underwater World Farm Dinosaur Vehicle & Magic World Table Mats for Home Kindergarten Classroom Nursery
- Price
- $12.75
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 9mo ago
4 Pack Placemats for Kids Non-Slip Washable Table Mats Double-Sided Reusable Universe Alphabet Numbers Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery
- Price
- $9.74
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 8mo ago
Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 6
- Price
- $7.80
- Rating
- 4.6/5
- Reviews
- 956
- Age
- 1y ago
Moonkie Silicone Placemats for Baby & Kid Stain-Proof Non-Slip Toddler Food Mats Eating Table Mat with 2 Packs
- Price
- $9.81
- Rating
- 4.7/5
- Reviews
- 4,199
- Age
- 5y ago
Silicone Placemats for Toddlers & Kids with Angle-Protective Safety Edge Baby Placemats for Restaurants & Dining Table Non-Slip & BPA-Free Food Mat 1.5mm Thick 18x12 Sage Green
- Price
- $19.21
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago
Newest
by launch date4 Pack Placemats for Kids Non-Slip Washable Table Mats Double-Sided Reusable Universe Alphabet Numbers Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery
- Price
- $9.74
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 8mo ago
6 Pack Placemats for Kids Non-Slip Washable Dining Mats Reusable Jungle Underwater World Farm Dinosaur Vehicle & Magic World Table Mats for Home Kindergarten Classroom Nursery
- Price
- $12.75
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 9mo ago
DZDOV Silicone Placemat for Toddler Eating: Wipe Clean & Roll Up in The Diaper Bag - Table Mat for Restaurant/Travel/On-The-Go
- Price
- $15.03
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 10mo ago
Silicone Placemats for Toddlers & Kids with Angle-Protective Safety Edge Baby Placemats for Restaurants & Dining Table Non-Slip & BPA-Free Food Mat 1.5mm Thick 18x12 Sage Green
- Price
- $19.21
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago
Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 6
- Price
- $7.80
- Rating
- 4.6/5
- Reviews
- 956
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
21 falling
Sellers
29
Top-5 brand share
56%
Top 20: 99%
Top-5 click share
40%
Top 20: 82%
Open market
38%
- Moonkie18%
- SpriteGru13%
- Cutebe9%
- Babebay8%
- The Table Tyke7%
- Cuddle Campus7%
Silicone Placemat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.8×
Top Silicone Placemat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids placemats87K/yr
- placemats for kids71K/yr
- kids placemats for dining table49K/yr
- toddler placemat45K/yr
- silicone placemats for toddlers46K/yr
- baby place mats24K/yr
- toddler placemats for dining table33K/yr
- baby placemat23K/yr
- kids placemat25K/yr
- baby food mat19K/yr
What reviews say buyers love and hate about Silicone Placemat
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Easy to clean up”
“So handy”
“Nice quality and easy to clean”
“Perfect for babys to self feed off of”
“Durable may and adhesive works well”
What buyers complain about
62% of reviews“Not sticky”
“Does not suction”
“Cheap”
“These feel a bit thicker”
“The package they come in is giant”
Silicone Placemat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silicone Placemat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
