Silicone Placemat

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months

555K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

3.4%

Market size, estimated

$267Ka year

Peak month

November1.8× the quietest month

Top search term

kids placemats87K searches a year

Listings sell for $14.29 on average, from $7.39 to $27.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $14.29 that is $7K to $11K a year per listing.

Average price

$14.29under the $15 to $100 sweet spot

Price range

$7.39–$27.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

1.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #39 within Solid Feeding. It carries 1,986 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#39in Solid Feeding

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,986per listing

Listings tracked

35

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months