Silicone Night Light
Silicone Night Light shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-21.2% this quarter) keeps it on the watch list.
Flapen Score
Top 16% of 2,472 Baby Products niches · +9 vs the category median of 44
Is Silicone Night Light profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Silicone Night Light is a $147K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Silicone Night Light: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.2% over the last 90 days and 1.2% of searches end in a purchase.
$147K
revenue / yr
Who owns the niche?
The top 5 brands hold 35% of demand, so 65% of the market is open.
65%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 117 products
Top Silicone Night Light products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HAPPYBAG LED Lying Flat Duck Night Light 3 Level Dimmable Nursery Nightlight Cute Lamps Silicone Squishy Light Up Duck Rechargeable Bedside Touch Lamp for Breastfeeding Toddler Baby Kids Decor
- Price
- $16.20
- Rating
- 4.8/5
- Reviews
- 3,025
- Age
- 3y ago
Lumipets Pepper the Puppy Dog Squishy Silicone Night Light for Kids | Cute Night Light with Remote & Touch Control for Baby & Toddler Bedrooms | Color Changing Animal Lamp | Soft Portable Nightlight
- Price
- $24.43
- Rating
- 4.6/5
- Reviews
- 4,113
- Age
- 5y ago
LOVERUIS Cute Night Light for Kids Cat Night-Light Baby Girl Squishy NightLight 1/3 Hour Timer Kitty Light Baby Dimmable Nursery Lamp Colorful Nightlight Gift for Kid Toddler Kawaii Bedroom (Kiki)
- Price
- $12.77
- Rating
- 4.6/5
- Reviews
- 894
- Age
- 2y ago
One Fire Night Light for Kids Bunny Toys 16 Colors Squishy Bunny Lamp Soft Silicone Bunnies Stuff 1200mah Dimmable Bunnies Cute Lamp Baby Night Light Kawaii Room Decor Birthday Gifts for Kids Girls
- Price
- $16.66
- Rating
- 4.6/5
- Reviews
- 10,854
- Age
- 6y ago
Unicorn Toys Night Light for Kids Night Light 16 Colors+Silicone+Dimmable+12 Hours Use Nightlight for Kids Room Unicorn Toys for Girls Age 4-6 Valentines Day Gifts for Kids Baby Toddlers Adults
- Price
- $16.14
- Rating
- 4.5/5
- Reviews
- 2,637
- Age
- 4y ago
Trending
90-day click momentum
Squishy Puppy Night Light with RGB Mode 3 Brightness Adjustable Nursery Breastfeeding Nightlight Cute Novelty Smile Dog Animal Lamp Rechargeable Silicone Touch Bedside Lamp for Bedroom Dorm Decor
- Price
- $14.58
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 11mo ago
joyful xinghai Unicorn Night Light for Kids Soft Silicone Tap Control Lamp with 30-Min Auto-Off Timer Rechargeable Portable LED Bedroom Bedside Light for Baby Nursery Toddler
- Price
- $8.60
- Rating
- 4.8/5
- Reviews
- 149
- Age
- 11mo ago
IFTHFOUR DoDo Duck Night Light LED Cute Silicone Dimmable Nursery Lamp Touch Sensor Lamp RGB & Warm White Light for Kids Bedrooms Dorm Decor and Gift Ideas(Battery)
- Price
- $10.53
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago
Lumipets Animal Kids Night Light Silicone Nursery Light for Baby and Toddler Squishy Night Light for Kids Room Animal Night Lights for Girls and Boys Kawaii Lamp Cute Lamps for Bedroom (Unicorn)
- Price
- $20.06
- Rating
- 4.6/5
- Reviews
- 9,617
- Age
- 7y ago
LOVERUIS Cute Night Light for Kids Cat Night-Light Baby Girl Squishy NightLight 1/3 Hour Timer Kitty Light Baby Dimmable Nursery Lamp Colorful Nightlight Gift for Kid Toddler Kawaii Bedroom (Kiki)
- Price
- $12.77
- Rating
- 4.6/5
- Reviews
- 894
- Age
- 2y ago
Newest
by launch date
YR YRHH-PET Axolotl Lamp Kid Cute Night Light Rechargeable Squishy Axolotl Gifts for Girls Baby Touch Nightlight Dimmable Silicone LED Animal Toys Bedside Pink Lamp College Nursery Kawaii Dcor
- Price
- $17.71
- Rating
- 4.8/5
- Reviews
- 941
- Age
- 4mo ago
joyful xinghai Unicorn Night Light for Kids Soft Silicone Tap Control Lamp with 30-Min Auto-Off Timer Rechargeable Portable LED Bedroom Bedside Light for Baby Nursery Toddler
- Price
- $8.60
- Rating
- 4.8/5
- Reviews
- 149
- Age
- 11mo ago
LOVERUIS Axolotl Night Light for Kids Gifts Squishy Nightlight for Kid Room Decor Girls Rechargeable 1/3 Hours Timer Lamp Colorful Cute Lights Toddle Baby (Big Eye)
- Price
- $11.93
- Rating
- 4.6/5
- Reviews
- 894
- Age
- 11mo ago
Squishy Puppy Night Light with RGB Mode 3 Brightness Adjustable Nursery Breastfeeding Nightlight Cute Novelty Smile Dog Animal Lamp Rechargeable Silicone Touch Bedside Lamp for Bedroom Dorm Decor
- Price
- $14.58
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 11mo ago
ATSUI Fox Night Light LED Squishy Novelty Animal Lamp Food Grade Silicone 2 Level Dimmable Nursery Nightlight for Desk Decor Funny Gifts Stuff for Boys Girls Baby White Elephant Gifts
- Price
- $18.25
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
Brands
70 falling
Sellers
93
Top-5 brand share
35%
Top 20: 71%
Top-5 click share
17%
Top 20: 45%
Open market
61%
- Lumipets12%
- YR YRHH-PET7%
- One Fire6%
- HAPPYBAG5%
- ZKLiLi5%
- LOVERUIS5%
Silicone Night Light demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top Silicone Night Light search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- animal lamp85K/yr
- squishy night light77K/yr
- silicone night light58K/yr
- squishy light30K/yr
- animal night light32K/yr
- squishy lamp40K/yr
- silicone night light for kids22K/yr
- whimsical night light10K/yr
- squishy night light for kids21K/yr
- squish light19K/yr
What reviews say buyers love and hate about Silicone Night Light
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“It's bright”
“Easy to charge”
“Great price for a quality piece”
“Beautiful colors”
“Easy to use and charge”
What buyers complain about
67% of reviews“Breaks easily”
“Stopped charging”
“Did not fit”
“Not super bright”
“Cheap quality”
Silicone Night Light return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silicone Night Light questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
