Silicone Night Light

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

522K

Growth, 90 days vs prior 90

-21.2%

Conversion, latest week

1.2%

Market size, estimated

$147Ka year

Peak month

December3.1× the quietest month

Top search term

animal lamp85K searches a year

Listings sell for $22.90 on average, from $6.21 to $128.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $22.90 that is $0 to $2K a year per listing.

Average price

$22.90inside the $15 to $100 sweet spot

Price range

$6.21–$128.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #627 within Décor. It carries 1,831 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

94%

Out of stock, average day

5.0%

Average rank

#627in Décor

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,831per listing

Listings tracked

117

27 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

6Amazon's first-year sales bar

Average brand age

31 months