silicone night light
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-21.2% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$22.90avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$6.21–$128.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,830.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay$147K$147K/yr · 522K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, silicone night light is a $147K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
silicone night light market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $229K–$286K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #627
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 92%
- Out of stock
- 5.0%
- Avg brand age
- 31 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
70 falling
Sellers
93
Top-5 brand share
35%
Top 20: 71%
Top-5 click share
17%
Top 20: 45%
Open market
61%
- Lumipets12%
- YR YRHH-PET7%
- One Fire6%
- HAPPYBAG5%
- ZKLiLi5%
- LOVERUIS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top silicone night light search terms
- animal lamp85K/yr
- squishy night light77K/yr
- silicone night light58K/yr
- squishy light30K/yr
- animal night light32K/yr
- squishy lamp40K/yr
- silicone night light for kids22K/yr
- whimsical night light10K/yr
- squishy night light for kids21K/yr
- squish light19K/yr
Top silicone night light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAPPYBAG LED Lying Flat Duck Night Light 3 Level Dimmable Nursery Nightlight Cute Lamps Silicone Squishy Light Up Duck Rechargeable Bedside Touch Lamp for Breastfeeding Toddler Baby Kids Decor
HAPPYBAG$16.204.8★3,025 rev
Lumipets Pepper the Puppy Dog Squishy Silicone Night Light for Kids | Cute Night Light with Remote & Touch Control for Baby & Toddler Bedrooms | Color Changing Animal Lamp | Soft Portable Nightlight
Lumipets$24.434.6★4,113 rev
LOVERUIS Cute Night Light for Kids Cat Night-Light Baby Girl Squishy NightLight 1/3 Hour Timer Kitty Light Baby Dimmable Nursery Lamp Colorful Nightlight Gift for Kid Toddler Kawaii Bedroom (Kiki)
LOVERUIS$12.774.6★894 rev
One Fire Night Light for Kids Bunny Toys 16 Colors Squishy Bunny Lamp Soft Silicone Bunnies Stuff 1200mah Dimmable Bunnies Cute Lamp Baby Night Light Kawaii Room Decor Birthday Gifts for Kids Girls
One Fire$16.664.6★10,854 rev
Unicorn Toys Night Light for Kids Night Light 16 Colors+Silicone+Dimmable+12 Hours Use Nightlight for Kids Room Unicorn Toys for Girls Age 4-6 Valentines Day Gifts for Kids Baby Toddlers Adults
One Fire$16.144.5★2,637 rev
Newest
by launch date
YR YRHH-PET Axolotl Lamp Kid Cute Night Light Rechargeable Squishy Axolotl Gifts for Girls Baby Touch Nightlight Dimmable Silicone LED Animal Toys Bedside Pink Lamp College Nursery Kawaii Dcor
YR YRHH-PET$17.71941 rev
joyful xinghai Unicorn Night Light for Kids Soft Silicone Tap Control Lamp with 30-Min Auto-Off Timer Rechargeable Portable LED Bedroom Bedside Light for Baby Nursery Toddler
joyful xinghai$8.60149 rev
LOVERUIS Axolotl Night Light for Kids Gifts Squishy Nightlight for Kid Room Decor Girls Rechargeable 1/3 Hours Timer Lamp Colorful Cute Lights Toddle Baby (Big Eye)
LOVERUIS$11.93894 rev
Squishy Puppy Night Light with RGB Mode 3 Brightness Adjustable Nursery Breastfeeding Nightlight Cute Novelty Smile Dog Animal Lamp Rechargeable Silicone Touch Bedside Lamp for Bedroom Dorm Decor
Gefaxi$14.58382 rev
ATSUI Fox Night Light LED Squishy Novelty Animal Lamp Food Grade Silicone 2 Level Dimmable Nursery Nightlight for Desk Decor Funny Gifts Stuff for Boys Girls Baby White Elephant Gifts
ATSUI$18.25297 rev
Trending
90-day click momentumSquishy Puppy Night Light with RGB Mode 3 Brightness Adjustable Nursery Breastfeeding Nightlight Cute Novelty Smile Dog Animal Lamp Rechargeable Silicone Touch Bedside Lamp for Bedroom Dorm Decor
Gefaxi$14.584.6★
joyful xinghai Unicorn Night Light for Kids Soft Silicone Tap Control Lamp with 30-Min Auto-Off Timer Rechargeable Portable LED Bedroom Bedside Light for Baby Nursery Toddler
joyful xinghai$8.604.8★
IFTHFOUR DoDo Duck Night Light LED Cute Silicone Dimmable Nursery Lamp Touch Sensor Lamp RGB & Warm White Light for Kids Bedrooms Dorm Decor and Gift Ideas(Battery)
IFTHFOUR$10.534.6★
Lumipets Animal Kids Night Light Silicone Nursery Light for Baby and Toddler Squishy Night Light for Kids Room Animal Night Lights for Girls and Boys Kawaii Lamp Cute Lamps for Bedroom (Unicorn)
Lumipets$20.064.6★
LOVERUIS Cute Night Light for Kids Cat Night-Light Baby Girl Squishy NightLight 1/3 Hour Timer Kitty Light Baby Dimmable Nursery Lamp Colorful Nightlight Gift for Kid Toddler Kawaii Bedroom (Kiki)
LOVERUIS$12.774.6★
What buyers say about silicone night light
What buyers praise and complain about, mined from review topics.What buyers love
“It's bright”
“Easy to charge”
“Great price for a quality piece”
“Beautiful colors”
“Easy to use and charge”
“Its perfect for a night light”
“Super soft”
“fair price”
“Cute Gift”
“As advertised”
What buyers complain about
“Breaks easily”
“Stopped charging”
“Did not fit”
“Not super bright”
“Cheap quality”
“Not ideal functionality”
“Very deceiving”
“Cheap”
“I got yellow”
“Short battery life”
Top return reasons
Common questions
- Is silicone night light profitable to sell on Amazon United States?
- The niche generates $147K/yr across 117 tracked products. 6 of 27 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the silicone night light niche?
- 70 brands and 93 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in silicone night light?
- Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 2.0%.
- When does demand for silicone night light peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the silicone night light niche?
- Listings span $6.21–$128.68; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 1,831 reviews — the moat a new listing must climb.