silicone bowl
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-7.2% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$4.77–$39.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.27avg listing price — sweet spot $15–$100
Review moat
Okay1,548.39avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 234K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, silicone bowl is a $93K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
silicone bowl market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $80K–$106K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 6.1%
- Avg brand age
- 36 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
46 flat
Sellers
91
Top-5 brand share
38%
Top 20: 83%
Top-5 click share
29%
Top 20: 63%
Open market
57%
- PandaEar12%
- ForPro Professional Collection9%
- Wahijihe7%
- mushie5%
- SWIGRANCE5%
- Lalo5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top silicone bowl search terms
- silicone bowl91K/yr
- silicone bowls55K/yr
- silicone mixing bowl36K/yr
- silicone mixing bowls15K/yr
- small silicone bowls10K/yr
- large silicone bowl8K/yr
- silicon bowl6K/yr
- small silicone bowl5K/yr
- silicone cereal bowls4K/yr
- silicon bowls4K/yr
Top silicone bowl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ForPro Professional Collection Silicone Mixing Bowl Black Flexible Odorless for Mixing Facials Massage Body & Other Products 8 oz
ForPro Professional Collection$6.884.5★970 rev
Wahijihe 5 Pcs Silicone Facial Mask Mixing Bowls Set Multi colored Reusable Silicone Bowls for Diy Face Mask Mixing Tool for Facial Mask Hair Dye Other Skincare Products
Wahijihe$7.594.3★14 rev
PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
PandaEar$9.864.4★5,901 rev
Lalo 2 Pack Silicone Bowls with Rigid Core - Non-toxic Grade Silicone Bowls for Toddlers and Kids Ages 12 Months+ BPA-Free Dishwasher Safe Non-suction
Lalo$13.214.4★50 rev
SWIGRANCE Silicone Resin Mixing Measuring Cups for Resin Supplies 600ml/20oz Bowl 250 & 100ml Thickened Reusable Silicone Cups for Epoxy Mixing with Stir Sticks and Pipettes Jewelry Making
SWIGRANCE$9.724.7★724 rev
Newest
by launch dateWahijihe 5 Pcs Silicone Facial Mask Mixing Bowls Set Multi colored Reusable Silicone Bowls for Diy Face Mask Mixing Tool for Facial Mask Hair Dye Other Skincare Products
Wahijihe$7.5914 rev
5QT Silicone Mixing Bowls with Lids (3 pack) Compatible with 5QT KitchenAid Mixer Shatterproof leak-proof design Non-slip base Easy-to-clean food storage bowls Food-grade silicone
XINBOOGQ$39.26183 rev
PLINNILUY 5 Pcs Diy Face Mask Mixing Bowl Home Use Silicone Facial Mask Mixing Bowls Set Reusable Facial Mask Mixing Masks Set - DIY Skincare Mixing Tool Kit (Black-5Pcs)
PLINNILUY$10.0061 rev
Lalo 2 Pack Silicone Bowls with Rigid Core - Non-toxic Grade Silicone Bowls for Toddlers and Kids Ages 12 Months+ BPA-Free Dishwasher Safe Non-suction
Lalo$13.2150 rev
Gartful 1000ml Reusable Silicone Resin Cups Large Silicone Mixing Bowl with Precise Scale for Epoxy Jewelry Casting Molds Acrylic Paint Cup Making Nonstick Reusable Craft Pouring Cups
Gartful$12.6279 rev
Trending
90-day click momentumPLINNILUY 5 Pcs Diy Face Mask Mixing Bowl Home Use Silicone Facial Mask Mixing Bowls Set Reusable Facial Mask Mixing Masks Set - DIY Skincare Mixing Tool Kit (Black-5Pcs)
PLINNILUY$10.004.5★
5QT Silicone Mixing Bowls with Lids (3 pack) Compatible with 5QT KitchenAid Mixer Shatterproof leak-proof design Non-slip base Easy-to-clean food storage bowls Food-grade silicone
XINBOOGQ$39.264.2★
Wahijihe 5 Pcs Silicone Facial Mask Mixing Bowls Set Multi colored Reusable Silicone Bowls for Diy Face Mask Mixing Tool for Facial Mask Hair Dye Other Skincare Products
Wahijihe$7.594.3★
mushie Silicone Suction Bowl | BPA-Free Non-Slip Design (Dried Thyme)
mushie$14.894.7★
Gartful 1000ml Reusable Silicone Resin Cups Large Silicone Mixing Bowl with Precise Scale for Epoxy Jewelry Casting Molds Acrylic Paint Cup Making Nonstick Reusable Craft Pouring Cups
Gartful$12.624.8★
What buyers say about silicone bowl
What buyers praise and complain about, mined from review topics.What buyers love
“I love the size”
“Awesome quality”
“Easy clean”
“Ease of use”
“Good price”
“Cute colors”
“As advertised”
“Super Durable”
“store it easily”
“Easy to cleanup and sturdy”
What buyers complain about
“So small”
“I dont like the stick”
“Kind of flimsy”
“then they just kept making messes”
“Smells like plastic”
“False advertisement”
“It has a very strong chemical taste which affects the taste of food”
“I just wish they were a little more affordable”
“The clips are cheap”
“all the food spills”
Top return reasons
Common questions
- Is silicone bowl profitable to sell on Amazon United States?
- The niche generates $93K/yr across 69 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the silicone bowl niche?
- 46 brands and 91 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in silicone bowl?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 1.7%.
- When does demand for silicone bowl peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the silicone bowl niche?
- Listings span $4.77–$39.26; the average listing price is $13.27 (sweet spot $15–$100). The average incumbent carries 1,548 reviews — the moat a new listing must climb.