Silicone Bottle Brush
MaybePrices already span $4.11–$66.49, with room to position. But demand is soft, at -10.2% this quarter, so Silicone Bottle Brush is a Maybe.
- Flapen Score
- 53 / 100Top 16% of 2,472 Baby Products niches · +9 vs the category median of 4453
- Market size
- $414K/yr466K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 63 sellers
Flapen Score
Silicone Bottle Brush against its category
The dotted line is the Baby Products average. Past it, Silicone Bottle Brush is stronger. Inside it, weaker.
Market
The Silicone Bottle Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Silicone Bottle Brush 466K times last year and spent an estimated $414K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug–Oct. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $414K a year.
- Searches, last 12 months
- 466K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $414Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- silicone bottle brush174K searches a year
02 · Price
A sale here is worth $12.34.
Listings sell for $12.34 on average, from $4.11 to $66.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $12.34 that is $12K to $15K a year per listing.
- Average price
- $12.34under the $15 to $100 sweet spot
- Price range
- $4.11–$66.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$15K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #114 within Bottle-Feeding. It carries 7,850 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #114in Bottle-Feeding
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 7,850per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Silicone Bottle Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Browns Soft Touch No Scratch Baby Bottle Cleaning Brush Nipple Cleaner with Stand and Storage Clip BPA Free Blue 1-Pack
- Price
- $5.89
- Rating
- 4.4/5
- Reviews
- 9,744
- Age
- 9y ago

Dr. Browns Silicone Cleaning Brush Set with Bottle Spout and Straw Brush 3 Brushes to Clean Baby Bottles Spouts Nipples and Straws BPA Free 3-Pack
- Price
- $13.02
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 12mo ago

Silicone Cleaning Brush 12 Long Handle Water Bottle Cleaner
- Price
- $7.94
- Rating
- 4.5/5
- Reviews
- 2,349
- Age
- 5y ago

Dr. Browns Reusable Sponge Baby Bottle Cleaning Brush with Suction Cup Stand Scrubber and Nipple Cleaner Pink 1-Pack
- Price
- $5.49
- Rating
- 4.6/5
- Reviews
- 65,767
- Age
- 12y ago

Silicone Bottle Cleaning Brush with Long Handle 12.5 Water Bottle Cleaner for Baby Bottles Hydro Flask Sports Bottle Vase Glassware Perfect for Smaller Diameter Bottle Openings (One Pack)
- Price
- $6.94
- Rating
- 4.3/5
- Reviews
- 15,804
- Age
- 7y ago
Trending
estimated 90-day click momentum
Plodon Detachable 5-in-1 Bottle Cleaning Brush Set - Silicone Baby Bottle Brush Cleaner Kit with Nipple Brush Detail Brush & Straw Brush Portable Long Handle Bottles Scrubber Cleaning Tool
- Price
- $13.46
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 5mo ago

Moyuum Silicone Baby Bottle and Nipple Brush Set | Made in Korea 360 Degree Rotating Handle Soft Bristles Hanging Hole for Quick Drying and Storage Dishwasher Safe (Coral Beige)
- Price
- $6.03
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 2y ago

SUPPHOUS Long Silicone Bottle Cleaning Brush | 2 Pack| 16+13Water Bottle Brush Cleaner Brush for Hydro Flask Glassware Vacuum Sports Bottle&Vases Silicone Water Bottle Cleaner Brush for Narrow Neck
- Price
- $12.90
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 2y ago

Dr. Browns Reusable Sponge Baby Bottle Cleaning Brush Set with Suction Cup Stand Scrubber and Nipple Cleaner Blue 3-Pack
- Price
- $7.75
- Rating
- 4.6/5
- Reviews
- 65,767
- Age
- 9y ago

Purtribe Silicone Bottle Brush Water Bottle Cleaner Brush with Long Handle Perfect for Cleaning Narrow Neck Containers Vacuum Sports Bottle Tumblers Flask Glassware (1 Pack Charcoal)
- Price
- $10.69
- Rating
- 4.5/5
- Reviews
- 1,142
- Age
- 3y ago
Newest
by launch date
Plodon Detachable 5-in-1 Bottle Cleaning Brush Set - Silicone Baby Bottle Brush Cleaner Kit with Nipple Brush Detail Brush & Straw Brush Portable Long Handle Bottles Scrubber Cleaning Tool
- Price
- $13.46
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 5mo ago

Dr. Browns Silicone Cleaning Brush Set with Bottle Spout and Straw Brush 3 Brushes to Clean Baby Bottles Spouts Nipples and Straws BPA Free 3-Pack
- Price
- $13.02
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 12mo ago

15.7 Silicone Bottle Brush Set - 6 Pack Water Bottle and Straw Cleaner Brush Long Handle for Hydro Flasks Sports Bottles & Reusable Straw Narrow Neck Containers Tumblers Glassware
- Price
- $10.10
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago

Haakaa Silicone Cleaning Brush for Baby Bottles and Crevices Double-Ended Bottle Brush for Breast Pumps Milk Collectors Nipples and Breastmilk Storage Bags Food-Grade Silicone Pea Green 1 Pack
- Price
- $15.18
- Rating
- 4.5/5
- Reviews
- 1,921
- Age
- 1y ago

Dr. Browns Soft Touch No Scratch Baby Bottle Cleaning Brush Nipple Cleaner & Suction Cup Base for Easy Storage BPA Free Gray (Pack of 1)
- Price
- $4.91
- Rating
- 4.4/5
- Reviews
- 9,744
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
63
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 89%
Open market
20%
- Dr. Brown's47%
- haakaa8%
- Auerllcy8%
- ddLUCK7%
- Kitchiny5%
- Mama Bear5%
Demand
Silicone Bottle Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Silicone Bottle Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- silicone bottle brush174K/yr
- dr brown bottle brush55K/yr
- dr browns bottle brush51K/yr
- bottle brush silicone24K/yr
- dr brown bottle cleaner23K/yr
- silicone baby bottle brush19K/yr
- dr brown brush14K/yr
- silicone cleaning brush16K/yr
- silicone bottle brush set12K/yr
- silicone water bottle brush10K/yr
Reviews and returns
What reviews say buyers love and hate about Silicone Bottle Brush
We read the reviews and the return reasons for every product selling here.
“have no real reason to clean it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silicone Bottle Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









