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Silicone Bottle Brush

Maybe

Prices already span $4.11–$66.49, with room to position. But demand is soft, at -10.2% this quarter, so Silicone Bottle Brush is a Maybe.

Flapen Score
53
53 / 100
Top 16% of 2,472 Baby Products niches · +9 vs the category median of 44
Market size
$414K/yr466K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
51%top-5 click share · 19 brands · 63 sellers

Flapen Score

Silicone Bottle Brush against its category

The dotted line is the Baby Products average. Past it, Silicone Bottle Brush is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Bottle Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Bottle Brush 466K times last year and spent an estimated $414K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $414K a year.

Searches, last 12 months
466K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
7.2%
Market size, estimated
$414Ka year
Peak month
July1.9× the quietest month
Top search term
silicone bottle brush174K searches a year

02 · Price

A sale here is worth $12.34.

Listings sell for $12.34 on average, from $4.11 to $66.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $12.34 that is $12K to $15K a year per listing.

Average price
$12.34under the $15 to $100 sweet spot
Price range
$4.11–$66.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #114 within Bottle-Feeding. It carries 7,850 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#114in Bottle-Feeding
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
7,850per listing
Listings tracked
30

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Silicone Bottle Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

63

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

20%

  • Brand 147%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Silicone Bottle Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Silicone Bottle Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone bottle brush174K/yr
  • dr brown bottle brush55K/yr
  • dr browns bottle brush51K/yr
  • bottle brush silicone24K/yr
  • dr brown bottle cleaner23K/yr
  • silicone baby bottle brush19K/yr
  • dr brown brush14K/yr
  • silicone cleaning brush16K/yr
  • silicone bottle brush set12K/yr
  • silicone water bottle brush10K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Bottle Brush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Ease Of Cleaning”
1.9%of orders come back
“have no real reason to clean it”
A buyer, on “Ease Of Cleaning”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Bottle Brush questions

Answered from the same tracked data.