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Silicone Baby Cup

Fail

The top 5 brands take 95% of clicks, so Silicone Baby Cup is a Fail.

Flapen Score
33
33 / 100
Ranks 2,110 of 2,472 Baby Products niches · −11 vs the category median of 44
Market size
$112K/yr155K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
76%top-5 click share · 8 brands · 20 sellers

Flapen Score

Silicone Baby Cup against its category

The dotted line is the Baby Products average. Past it, Silicone Baby Cup is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Baby Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Baby Cup 155K times last year and spent an estimated $112K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
5.9%
Market size, estimated
$112Ka year
Peak month
January2.0× the quietest month
Top search term
ezpz cup61K searches a year

02 · Price

A sale here is worth $12.21.

Listings sell for $12.21 on average, from $5.97 to $17.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.21 that is $3K to $6K a year per listing.

Average price
$12.21under the $15 to $100 sweet spot
Price range
$5.97–$17.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #84 within Solid Feeding. It carries 14,408 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#84in Solid Feeding
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
14,408per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Silicone Baby Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

20

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

3%

  • Brand 173%
  • Brand 211%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Silicone Baby Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Silicone Baby Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ezpz cup61K/yr
  • open cup for baby21K/yr
  • baby open cup22K/yr
  • ezpz tiny cup18K/yr
  • open cup7K/yr
  • tiny cup9K/yr
  • baby open cups 6-12 months6K/yr
  • open cup baby4K/yr
  • open baby cup3K/yr
  • ez pz cups3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Baby Cup

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Leak-Proof”
32%of negative reviews mention “Leak-Proof”
2.2%of orders come back
“They leak”
A buyer, on “Leak-Proof”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Silicone Baby Cup questions

Answered from the same tracked data.