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Short Dog Gate

Fail

An estimated 10.1% of orders come back, so Short Dog Gate is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$135K/yr123K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
49%top-5 click share · 15 brands · 19 sellers

Flapen Score

Short Dog Gate against its category

The dotted line is the Baby Products average. Past it, Short Dog Gate is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Short Dog Gate market on Amazon at a glance

Shoppers on Amazon United States searched for Short Dog Gate 123K times last year and spent an estimated $135K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
3.1%
Market size, estimated
$135Ka year
Peak month
August1.2× the quietest month
Top search term
short dog gate38K searches a year

02 · Price

A sale here is worth $34.88.

Listings sell for $34.88 on average, from $19.95 to $43.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $34.88 that is $3K to $9K a year per listing.

Average price
$34.88inside the $15 to $100 sweet spot
Price range
$19.95–$43.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
10.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #245 within Safety. It carries 681 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#245in Safety
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
681per listing
Listings tracked
31

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Short Dog Gate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

24%

  • Brand 123%
  • Brand 221%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Short Dog Gate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Short Dog Gate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • short dog gate38K/yr
  • short pet gate16K/yr
  • step over pet gate10K/yr
  • short gate for small dogs9K/yr
  • step over dog gate9K/yr
  • short dog gates to step over8K/yr
  • low dog gate7K/yr
  • low pet gate5K/yr
  • short gate5K/yr
  • low dog gate step over5K/yr

Reviews and returns

What reviews say buyers love and hate about Short Dog Gate

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
10.1%of orders come back
“Too short”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Short Dog Gate questions

Answered from the same tracked data.