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Shhhhhh Machine Baby

Fail

The top 5 products take 93% of clicks, so Shhhhhh Machine Baby is a Fail.

Flapen Score
31
31 / 100
Ranks 2,194 of 2,472 Baby Products niches · −13 vs the category median of 44
Market size
$49K/yr35K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
93%top-5 click share · 6 brands · 33 sellers

Flapen Score

Shhhhhh Machine Baby against its category

The dotted line is the Baby Products average. Past it, Shhhhhh Machine Baby is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shhhhhh Machine Baby market on Amazon at a glance

Shoppers on Amazon United States searched for Shhhhhh Machine Baby 35K times last year and spent an estimated $49K. The top 5 brands take 97% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
5.6%
Market size, estimated
$49Ka year
Peak month
November1.4× the quietest month
Top search term
shhhhhh machine baby24K searches a year

02 · Price

A sale here is worth $25.00.

Listings sell for $25.00 on average, from $12.85 to $38.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $25.00 that is $6K to $13K a year per listing.

Average price
$25.00inside the $15 to $100 sweet spot
Price range
$12.85–$38.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Décor. It carries 6,713 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Décor
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
6,713per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Shhhhhh Machine Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

33

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 216%
  • Brand 310%
  • Brand 410%
  • Brand 54%
  • Brand 63%

Demand

Shhhhhh Machine Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shhhhhh Machine Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shhhhhh machine baby24K/yr
  • shush6K/yr
  • baby shhhhh machine5K/yr

Reviews and returns

What reviews say buyers love and hate about Shhhhhh Machine Baby

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Battery Life”
21%of negative reviews mention “Noise Level”
3.5%of orders come back
“Too loud”
A buyer, on “Noise Level”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Shhhhhh Machine Baby questions

Answered from the same tracked data.