shampoo buddy
Skip itSoft demand (-10.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.49avg listing price — sweet spot $15–$100
Price range
Great$8.97–$44.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good931.55avg incumbent reviews — the moat a new listing must climb
Market size
Good$369K$369K/yr · 486K searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shampoo buddy is a $369K/yr Amazon United States market (486K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
shampoo buddy market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $315K–$394K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.5%
- Avg brand age
- 41 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
17 falling
Sellers
20
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
21%
- XYDongtong29%
- Lifewit20%
- Shampoo Buddy14%
- BALAPET6%
- XHMAXE6%
- fantovo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.5×
Top shampoo buddy search terms
- hair washing station for kids212K/yr
- kids hair washing station for sink27K/yr
- shampoo buddy38K/yr
- sink hair washing neck support for kids23K/yr
- shampoo buddy for kids26K/yr
- sink hair washing station27K/yr
- toddler hair washing station18K/yr
- portable hair washing station for kids12K/yr
- hair washing station for sink7K/yr
- sink hair washing neck support8K/yr
Top shampoo buddy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Dark Gray)
XYDongtong$36.804.5★35 rev
Lifewit Hair Washing Station for Kids Neck Support Shampoo Bowl for Kitchen Sink or Bathtub at Home Portable Hair Wash Basin for Toddlers Children Teens Purple 10 inch/ 26 cm Wide
Lifewit$33.464.2★229 rev
Shampoo Buddy Portable Hair Wash Basin for Children Toddlers Kids Teens | Portable Shampoo Bowl for use on Bathtub or Sink (Purple)
Shampoo Buddy$44.034.4★6,455 rev
Portable Hair Washing Station Set Silicone Hair Washing Station for Kids Children Toddler Sink or Bathtub Shampoo Buddy Attached Shampoo Brush and Baby Bath Rinse Cup(Relaxing Hair Washing)
XHMAXE$28.494.4★70 rev
BALAPET Hair Washing Station for Kids Shampoo Foam Mat for Children Ergonomic Comfortable Support Hair Washing Mat on Sink Portable Foldable Shampoo Buddy Basin Essentials Patent Pending (Purple)
BALAPET$38.964.5★222 rev
Newest
by launch date
Portable Shampoo Bowl for Kids Hair Washing Basin for Children Tear Free Hair Washing Station for Kitchen Sink or Bathtub (Purple)
Eastmagic$40.9613 rev
Hair Washing Station for Kids Portable Hair Washing Basin with Ergonomic Neck Support for Home Sink Tear-Free Shampoo Bowl for Kids & Toddlers
fantovo$39.2550 rev
Silicone Portable Hair Washing Station for Kids Toddlers and Elderly Shampoo Basin/Bathtub Shampoo Basins Attached Shampoo Brush and Bath Rinse Cup Neck Support Shampoo Bowl for Sink at Home (Purple)
KPDUSG$28.6319 rev
Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Dark Gray)
XYDongtong$36.8035 rev
Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Purple)
XYDongtong$36.8035 rev
Trending
90-day click momentumPortable Shampoo Bowl for Kids Hair Washing Basin for Children Tear Free Hair Washing Station for Kitchen Sink or Bathtub (Purple)
Eastmagic$40.964.8★
Hair Washing Station for Kids Portable Hair Washing Basin with Ergonomic Neck Support for Home Sink Tear-Free Shampoo Bowl for Kids & Toddlers
fantovo$39.253.8★
Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Dark Gray)
XYDongtong$36.804.5★
Silicone Portable Hair Washing Station for Kids Toddlers and Elderly Shampoo Basin/Bathtub Shampoo Basins Attached Shampoo Brush and Bath Rinse Cup Neck Support Shampoo Bowl for Sink at Home (Purple)
KPDUSG$28.634.6★
Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Purple)
XYDongtong$36.804.5★
What buyers say about shampoo buddy
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Easy to use”
“It exceeded my expectations in both quality and performance”
“Good price”
“clean up was a breeze”
“It has made wash days a breeze”
“As advertised”
“The design is lightweight”
“Works well, and fits well”
“I also love the thoughtful design”
What buyers complain about
“Small and Uncomfortable”
“It is somewhat har to use”
“Water leaked everywhere”
“not be so sticky”
“The items were much lower quality than expected”
“That said, getting the fit just right can take a little trial and error”
“Didn't work for me”
“This poor quality stitching affects the items waterproof character - a necessity”
“Not worth the price”
“it leaks due to how flimsy it is”
Top return reasons
Common questions
- Is shampoo buddy profitable to sell on Amazon United States?
- The niche generates $369K/yr across 20 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the shampoo buddy niche?
- 17 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in shampoo buddy?
- Top complaints mined from reviews: Comfort-Overall, Ease Of Use, Leak-Proof. The return rate is 3.0%.
- When does demand for shampoo buddy peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.5× the quietest.
- What does it cost to enter the shampoo buddy niche?
- Listings span $8.97–$44.03; the average listing price is $31.49 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.