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Shampoo Buddy

Fail

Demand is soft, at -10.4% this quarter, so Shampoo Buddy is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$369K/yr486K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
70%top-5 click share · 17 brands · 20 sellers

Flapen Score

Shampoo Buddy against its category

The dotted line is the Baby Products average. Past it, Shampoo Buddy is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shampoo Buddy market on Amazon at a glance

Shoppers on Amazon United States searched for Shampoo Buddy 486K times last year and spent an estimated $369K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
2.4%
Market size, estimated
$369Ka year
Peak month
March2.5× the quietest month
Top search term
hair washing station for kids212K searches a year

02 · Price

A sale here is worth $31.49.

Listings sell for $31.49 on average, from $8.97 to $44.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $31.49 that is $8K to $16K a year per listing.

Average price
$31.49inside the $15 to $100 sweet spot
Price range
$8.97–$44.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #71 within Safety. It carries 932 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#71in Safety
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
932per listing
Listings tracked
20

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Shampoo Buddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

17 falling

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

  • Brand 129%
  • Brand 220%
  • Brand 314%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Shampoo Buddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.5×

Search terms

Top Shampoo Buddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair washing station for kids212K/yr
  • kids hair washing station for sink27K/yr
  • shampoo buddy38K/yr
  • sink hair washing neck support for kids23K/yr
  • shampoo buddy for kids26K/yr
  • sink hair washing station27K/yr
  • toddler hair washing station18K/yr
  • portable hair washing station for kids12K/yr
  • hair washing station for sink7K/yr
  • sink hair washing neck support8K/yr

Reviews and returns

What reviews say buyers love and hate about Shampoo Buddy

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Comfort-Overall”
3.0%of orders come back
“Small and Uncomfortable”
A buyer, on “Comfort-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shampoo Buddy questions

Answered from the same tracked data.