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Sesame Paste

Fail

Demand is soft, at -20.4% this quarter, so Sesame Paste is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$122K/yr101K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
67%top-5 click share · 11 brands · 581 sellers

Flapen Score

Sesame Paste against its category

The dotted line is the Baby Products average. Past it, Sesame Paste is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sesame Paste market on Amazon at a glance

Shoppers on Amazon United States searched for Sesame Paste 101K times last year and spent an estimated $122K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
9.3%
Market size, estimated
$122Ka year
Peak month
January1.5× the quietest month
Top search term
sesame paste64K searches a year

02 · Price

A sale here is worth $12.87.

Listings sell for $12.87 on average, from $6.47 to $19.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.87 that is $3K to $6K a year per listing.

Average price
$12.87under the $15 to $100 sweet spot
Price range
$6.47–$19.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #197 within Solid Feeding. It carries 762 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#197in Solid Feeding
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
762per listing
Listings tracked
15

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
77 months

Products

Top Sesame Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

581

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Brand 129%
  • Brand 215%
  • Brand 313%
  • Brand 413%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (5 brands, 16%)

Demand

Sesame Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sesame Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sesame paste64K/yr
  • chinese sesame paste23K/yr
  • sesame paste asian7K/yr
  • sesame seed paste2K/yr
  • white sesame paste3K/yr
  • japanese sesame paste3K/yr

Reviews and returns

What reviews say buyers love and hate about Sesame Paste

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste was a little different”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sesame Paste questions

Answered from the same tracked data.