Sesame Paste
FailDemand is soft, at -20.4% this quarter, so Sesame Paste is a Fail.
- Flapen Score
- 46 / 100Top 41% of 2,472 Baby Products niches · +2 vs the category median of 4446
- Market size
- $122K/yr101K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 581 sellers
Flapen Score
Sesame Paste against its category
The dotted line is the Baby Products average. Past it, Sesame Paste is stronger. Inside it, weaker.
Market
The Sesame Paste market on Amazon at a glance
Shoppers on Amazon United States searched for Sesame Paste 101K times last year and spent an estimated $122K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $122Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- sesame paste64K searches a year
02 · Price
A sale here is worth $12.87.
Listings sell for $12.87 on average, from $6.47 to $19.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.87 that is $3K to $6K a year per listing.
- Average price
- $12.87under the $15 to $100 sweet spot
- Price range
- $6.47–$19.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #197 within Solid Feeding. It carries 762 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #197in Solid Feeding
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 762per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Sesame Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wang Zhihe Pure Sesame Paste
- Price
- $13.47
- Rating
- 4.0/5
- Reviews
- 532
- Age
- 13y ago

Wang Zhihe Pure Sesame Paste + Free one NineChef Spoon (1 Bottle)
- Price
- $14.79
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 9y ago

365 by Whole Foods Market Organic Tahini 16 Ounce
- Price
- $7.88
- Rating
- 4.6/5
- Reviews
- 7,109
- Age
- 3y ago

Soom Foods Organic Tahini 11oz (1 Pack) | Roasted & Ground Sesame Seed Paste | Creamy Tahini for Dubai Chocolate Hummus Sauces | Vegan Nut-Free Gluten-Free Kosher Keto Paleo Whole30
- Price
- $10.05
- Rating
- 4.6/5
- Reviews
- 1,293
- Age
- 2y ago

White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
- Price
- $14.67
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago
Trending
estimated 90-day click momentum
White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
- Price
- $14.67
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread
- Price
- $14.97
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 5mo ago

Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember
- Price
- $14.70
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 7mo ago

Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)
- Price
- $11.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Organic Black Tahini Paste 16 oz (1lb) - Black Sesame Paste - USDA Certified Kosher Gluten Free Tahini Sauce - Creamy Tahini Organic with Hulled Sesame Seeds for Dressigns Dips Spreads & Hummus - The Holly Tree
- Price
- $14.57
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 1y ago
Newest
by launch date
White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
- Price
- $14.67
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread
- Price
- $14.97
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 5mo ago

Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)
- Price
- $11.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember
- Price
- $14.70
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 7mo ago

100% Japanese White Sesame Paste 100g (3.5oz)
- Price
- $15.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
581
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
16%
- Wangzhihe29%
- Soom15%
- wan13%
- PoetrySeptember13%
- 365 by Whole Foods Market10%
- IPPINKA5%
- Open — no brand owns it (5 brands, 16%)
Demand
Sesame Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sesame Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sesame paste64K/yr
- chinese sesame paste23K/yr
- sesame paste asian7K/yr
- sesame seed paste2K/yr
- white sesame paste3K/yr
- japanese sesame paste3K/yr
Reviews and returns
What reviews say buyers love and hate about Sesame Paste
We read the reviews and the return reasons for every product selling here.
“Taste was a little different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sesame Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









