serta crib mattress
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$88.84avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$59.70–$130.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,599.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$78K$78K/yr · 38K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, serta crib mattress is a $78K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
serta crib mattress market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $89K–$111K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Delta Children94%
- Graco3%
- SEALY BABY2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +3.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top serta crib mattress search terms
- serta crib mattress22K/yr
- serta baby crib mattress8K/yr
- serta toddler mattress3K/yr
- crib mattress serta3K/yr
- serta perfect embrace crib and toddler mattress1K/yr
Top serta crib mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Serta Perfect Start Limited Dual Sided Baby Crib Mattress and Toddler Mattress Breathable Fiber Core GREENGUARD Gold Certified Waterproof 7 Year Warranty Made in USA
Delta Children$68.584.7★1,572 rev
Serta Perfect Slumber Dual Sided Crib and Toddler Mattress - Waterproof - Hypoallergenic - Premium Sustainably Sourced Fiber Core -GREENGUARD Gold Certified (Non-Toxic) -7 Year Warranty - Made in USA
Delta Children$78.954.7★6,053 rev
Serta Perfect Start Breathable Limited Two -Stage Crib Mattress and Toddler Mattress - Breathable Cover and Fiber Core Machine Washable Cover Waterproof 7 Year Warranty Made in USA
Delta Children$77.444.7★1,572 rev
Serta Perfect Start Deluxe Limited Dual Sided Baby Crib Mattress and Toddler Mattress GREENGUARD Gold Certified Firm Support Waterproof 7 Year Warranty Made in USA
Delta Children$90.174.7★1,572 rev
Serta CloudCool Crib and Toddler Mattress Breathable Machine Washable Cover Waterproof Hypoallergenic Greenguard Gold Certified Baby Mattress
Delta Children$83.234.9★12 rev
Newest
by launch date
Serta Perfect Slumber Breathable Two-Stage Crib Mattress and Toddler Mattress - Breathable Cover and Fiber Core Machine Washable Cover Waterproof 7 Year Warranty Made in USA
Delta Children$87.395 rev
Serta CloudCool Crib and Toddler Mattress Breathable Machine Washable Cover Waterproof Hypoallergenic Greenguard Gold Certified Baby Mattress
Delta Children$83.2312 rev
Serta Perfect Start Breathable Limited Two -Stage Crib Mattress and Toddler Mattress - Breathable Cover and Fiber Core Machine Washable Cover Waterproof 7 Year Warranty Made in USA
Delta Children$77.441,572 rev
Serta Perfect Start Deluxe Limited Dual Sided Baby Crib Mattress and Toddler Mattress GREENGUARD Gold Certified Firm Support Waterproof 7 Year Warranty Made in USA
Delta Children$90.171,572 rev
Serta Perfect Start Limited Dual Sided Baby Crib Mattress and Toddler Mattress Breathable Fiber Core GREENGUARD Gold Certified Waterproof 7 Year Warranty Made in USA
Delta Children$68.581,572 rev
Trending
90-day click momentumSerta Perfect Slumber Breathable Two-Stage Crib Mattress and Toddler Mattress - Breathable Cover and Fiber Core Machine Washable Cover Waterproof 7 Year Warranty Made in USA
Delta Children$87.395.0★
Serta CloudCool Crib and Toddler Mattress Breathable Machine Washable Cover Waterproof Hypoallergenic Greenguard Gold Certified Baby Mattress
Delta Children$83.234.9★
Serta Perfect Start Deluxe Limited Dual Sided Baby Crib Mattress and Toddler Mattress GREENGUARD Gold Certified Firm Support Waterproof 7 Year Warranty Made in USA
Delta Children$90.174.7★
Serta Perfect Start Breathable Limited Two -Stage Crib Mattress and Toddler Mattress - Breathable Cover and Fiber Core Machine Washable Cover Waterproof 7 Year Warranty Made in USA
Delta Children$77.444.7★
Serta Tranquility Eco Firm 2-Stage Baby Crib and Toddler Mattress - Waterproof Standard Baby Crib & Toddler Mattress - GREENGUARD Gold Certified- 52 L X 27.5 W (50 Year Warranty)
Delta Children$130.904.6★
What buyers say about serta crib mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Great product exactly as described”
“Very comfy”
“Fits just right”
“Definitely worth the money”
“My baby sleeps comfortably on it”
“Cleans easily”
“Its soft”
“The extra thick mattress feels luxurious”
“Durability is great”
“The mattress is exactly as described”
What buyers complain about
“should have better quality than some of the dog beds I was looking at”
“not soft”
“Definitely NOT fiberglass free”
“My 3 yr old twins actually stopped sleeping on the floor due to not liking the spring mattress from Walmart”
“Not very comfortable”
“does not last”
“Not waterproof”
“Terrible mold or chemical smell”
“you can hear that crinkly sound”
“but for the price, this is unacceptable”
Top return reasons
Common questions
- Is serta crib mattress profitable to sell on Amazon United States?
- The niche generates $78K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (29/100).
- How competitive is the serta crib mattress niche?
- 3 brands and 5 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in serta crib mattress?
- Top complaints mined from reviews: Quality-Overall, Hard Feel, Material Quality. The return rate is 2.4%.
- When does demand for serta crib mattress peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the serta crib mattress niche?
- Listings span $59.70–$130.90; the average listing price is $88.84 (sweet spot $15–$100). The average incumbent carries 6,600 reviews — the moat a new listing must climb.