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Serenity Kids Formula

Fail

The top 5 brands take 96% of clicks, so Serenity Kids Formula is a Fail.

Flapen Score
36
36 / 100
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Market size
$92K/yr112K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
81%top-5 click share · 6 brands · 554 sellers

Flapen Score

Serenity Kids Formula against its category

The dotted line is the Baby Products average. Past it, Serenity Kids Formula is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serenity Kids Formula market on Amazon at a glance

Shoppers on Amazon United States searched for Serenity Kids Formula 112K times last year and spent an estimated $92K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
1.2%
Market size, estimated
$92Ka year
Peak month
June3.8× the quietest month
Top search term
serenity kids formula32K searches a year

02 · Price

A sale here is worth $70.63.

Listings sell for $70.63 on average, from $18.20 to $283.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $70.63 that is $35K to $53K a year per listing.

Average price
$70.63inside the $15 to $100 sweet spot
Price range
$18.20–$283.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$35K–$53K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #50 within Baby Foods. It carries 1,033 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
82%
Out of stock, average day
9.2%
Average rank
#50in Baby Foods
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,033per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Serenity Kids Formula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

554

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 226%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Serenity Kids Formula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.8×

Search terms

Top Serenity Kids Formula search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • serenity kids formula32K/yr
  • a2 formula20K/yr
  • a2 platinum formula7K/yr
  • a2 toddler formula6K/yr
  • a2 formula infant7K/yr
  • a2 baby formula5K/yr
  • serenity toddler formula3K/yr
  • babys only organic formula12K/yr
  • serenity formula5K/yr
  • serenity kids toddler formula3K/yr

Reviews and returns

What reviews say buyers love and hate about Serenity Kids Formula

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“It is expensive”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Serenity Kids Formula questions

Answered from the same tracked data.