Serenity Kids Formula
FailThe top 5 brands take 96% of clicks, so Serenity Kids Formula is a Fail.
- Flapen Score
- 36 / 100Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 4436
- Market size
- $92K/yr112K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 554 sellers
Flapen Score
Serenity Kids Formula against its category
The dotted line is the Baby Products average. Past it, Serenity Kids Formula is stronger. Inside it, weaker.
Market
The Serenity Kids Formula market on Amazon at a glance
Shoppers on Amazon United States searched for Serenity Kids Formula 112K times last year and spent an estimated $92K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $92Ka year
- Peak month
- June3.8× the quietest month
- Top search term
- serenity kids formula32K searches a year
02 · Price
A sale here is worth $70.63.
Listings sell for $70.63 on average, from $18.20 to $283.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $70.63 that is $35K to $53K a year per listing.
- Average price
- $70.63inside the $15 to $100 sweet spot
- Price range
- $18.20–$283.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $35K–$53K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #50 within Baby Foods. It carries 1,033 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 82%
- Out of stock, average day
- 9.2%
- Average rank
- #50in Baby Foods
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,033per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Serenity Kids Formula products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Serenity Kids 12-36 Month A2 Whole Milk Toddler Formula Powder - Organic Grass-Fed Whole Milk - Easier-to-Digest A2 Toddler Formula - DHA & ARA Prebiotics & Nucleotides for Baby Essentials - 21 Oz
- Price
- $46.32
- Rating
- 4.0/5
- Reviews
- 665
- Age
- 5y ago

Babys Only A2 Organic Milk Infant Formula A2 Milk Based Powder Organic Baby Formula with A2 Beta-Casein Protein Iron Vitamin E Vitamin D Easy to Digest Newborn to 12 Months Old 21 oz 1 Pack
- Price
- $31.00
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 3y ago

Serenity Kids Toddler Formula Powder - 21 Oz Pack of 6 - Grass-Fed A2 Whole Milk Formula - DHA & ARA Prebiotics & Nucleotides for Baby Food - EU-Modeled GMO & Seed Oil-Free Organic Powdered Milk
- Price
- $283.32
- Rating
- 4.0/5
- Reviews
- 665
- Age
- 4y ago

Babys Only Baby Formula Complete Nutrition Infant Formula Milk Based Powder with Iron Vitamin E Vitamin D Easy to Digest Infant Formula for Newborn to 12 Months Old 21 oz 1 Pack
- Price
- $35.83
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 1y ago

Happy Baby Organics Stage 1 A2 Infant Formula 0 12 Months Milk Based Organic Baby Formula Powder with A2 Milk Probiotics & Prebiotics for Immune & Digestive Support 22.9 Ounce (Pack of 1)
- Price
- $34.92
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 1y ago
Trending
estimated 90-day click momentum
Babys Only A2 Organic Milk Infant Formula A2 Milk Based Powder Organic Baby Formula with A2 Beta-Casein Protein Iron Vitamin E Vitamin D Easy to Digest Newborn to 12 Months Old 21 oz 1 Pack
- Price
- $31.00
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 3y ago

Kabrita Goat Milk-Based Toddler Nutrition Drink 1224 Months Gentle & Easy to Digest Clean Label Project Certified Supports Gut Health Immunity & Brain Development 28oz (Pack of 1)
- Price
- $43.30
- Rating
- 4.7/5
- Reviews
- 2,808
- Age
- 11y ago

Haven A2 Cow Toddler Formula Whole Milk No Added Sugar No Seed Oils Grass Fed Milk from New Zealand DHA Omega-3 Probiotics & Prebiotics Lutein Easy to Digest 12+ Months 14.1oz
- Price
- $18.20
- Rating
- 4.1/5
- Reviews
- 183
- Age
- 1y ago

Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz
- Price
- $31.42
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 1y ago

Babys Only A2 Organic Milk Infant Formula A2 Milk Based Powder Organic Baby Formula with A2 Beta-Casein Protein Iron Vitamin E Vitamin D Easy to Digest Newborn to 12 Months Old 21 oz 6 Pack
- Price
- $184.84
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 2y ago
Newest
by launch date
Babys Only Baby Formula Complete Nutrition Infant Formula Milk Based Powder with Iron Vitamin E Vitamin D Easy to Digest Infant Formula for Newborn to 12 Months Old 21 oz 1 Pack
- Price
- $35.83
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 1y ago

Haven A2 Cow Toddler Formula Whole Milk No Added Sugar No Seed Oils Grass Fed Milk from New Zealand DHA Omega-3 Probiotics & Prebiotics Lutein Easy to Digest 12+ Months 14.1oz
- Price
- $18.20
- Rating
- 4.1/5
- Reviews
- 183
- Age
- 1y ago

Happy Baby Organics Stage 1 A2 Infant Formula 0 12 Months Milk Based Organic Baby Formula Powder with A2 Milk Probiotics & Prebiotics for Immune & Digestive Support 22.9 Ounce (Pack of 1)
- Price
- $34.92
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 1y ago

Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz
- Price
- $31.42
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 1y ago

Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz
- Price
- $27.91
- Rating
- 4.5/5
- Reviews
- 2,082
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
554
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Serenity Kids50%
- Baby's Only Organic26%
- Bubs7%
- Happy Baby6%
- Haven6%
- Kabrita4%
Demand
Serenity Kids Formula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 3.8×
Search terms
Top Serenity Kids Formula search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- serenity kids formula32K/yr
- a2 formula20K/yr
- a2 platinum formula7K/yr
- a2 toddler formula6K/yr
- a2 formula infant7K/yr
- a2 baby formula5K/yr
- serenity toddler formula3K/yr
- babys only organic formula12K/yr
- serenity formula5K/yr
- serenity kids toddler formula3K/yr
Reviews and returns
What reviews say buyers love and hate about Serenity Kids Formula
We read the reviews and the return reasons for every product selling here.
“It is expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Serenity Kids Formula questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









