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Sensory Table Filler

Fail

The top 5 brands take 100% of clicks, so Sensory Table Filler is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$706K/yr513K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
76%top-5 click share · 4 brands · 7 sellers

Flapen Score

Sensory Table Filler against its category

The dotted line is the Baby Products average. Past it, Sensory Table Filler is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensory Table Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Sensory Table Filler 513K times last year and spent an estimated $706K. All 4 brands take every click. Demand peaks in Mar–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $706K a year.

Searches, last 12 months
513K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
7.3%
Market size, estimated
$706Ka year
Peak month
December3.5× the quietest month
Top search term
mr bubble foam soap89K searches a year

02 · Price

A sale here is worth $18.73.

Listings sell for $18.73 on average, from $6.28 to $33.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $18.73 that is $47K to $56K a year per listing.

Average price
$18.73inside the $15 to $100 sweet spot
Price range
$6.28–$33.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$47K–$56K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #623 within Baby Care. It carries 852 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
6.2%
Average rank
#623in Baby Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
852per listing
Listings tracked
12

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sensory Table Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 237%
  • Brand 39%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Sensory Table Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Sensory Table Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr bubble foam soap89K/yr
  • bath foam106K/yr
  • bath foam for kids95K/yr
  • foam soap for kids50K/yr
  • kids foam soap25K/yr
  • mr bubbles foam soap20K/yr
  • kids bath foam21K/yr
  • fluffy foam soap13K/yr
  • foam soap kids12K/yr
  • mr. bubble foam soap9K/yr

Reviews and returns

What reviews say buyers love and hate about Sensory Table Filler

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
14%of negative reviews mention “Stain Resistance”
0.4%of orders come back
“stains a lot”
A buyer, on “Stain Resistance”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sensory Table Filler questions

Answered from the same tracked data.