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Self Rocking Bassinet

Fail

Prices span $98.95–$427.89, mostly outside the sweet spot, so Self Rocking Bassinet is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$373K/yr268K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
50%top-5 click share · 17 brands · 27 sellers

Flapen Score

Self Rocking Bassinet against its category

The dotted line is the Baby Products average. Past it, Self Rocking Bassinet is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Self Rocking Bassinet market on Amazon at a glance

Shoppers on Amazon United States searched for Self Rocking Bassinet 268K times last year and spent an estimated $373K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
0.7%
Market size, estimated
$373Ka year
Top search term
angelbliss baby bassinet53K searches a year

02 · Price

A sale here is worth $198.87.

Listings sell for $198.87 on average, from $98.95 to $427.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $198.87 that is $0 to $20K a year per listing.

Average price
$198.87above the $15 to $100 sweet spot
Price range
$98.95–$427.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #95 within Furniture. It carries 230 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
12.0%
Average rank
#95in Furniture
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
230per listing
Listings tracked
34

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
30 months

Products

Top Self Rocking Bassinet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

27

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

14%

  • Brand 167%
  • Brand 28%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 14%)

Search terms

Top Self Rocking Bassinet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • angelbliss baby bassinet53K/yr
  • electric bassinet41K/yr
  • self rocking bassinet33K/yr
  • angel bliss bassinet21K/yr
  • angelbliss bassinet18K/yr
  • auto rocking bassinet10K/yr
  • automatic rocking bassinet for baby10K/yr
  • angelbliss7K/yr
  • moving bassinet8K/yr
  • rocking bassinet automatic8K/yr

Reviews and returns

What reviews say buyers love and hate about Self Rocking Bassinet

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Quality-Overall”
4.8%of orders come back
“the build quality feels a bit cheap for the price”
A buyer, on “Quality-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Self Rocking Bassinet questions

Answered from the same tracked data.