Safety Net
FailShoppers spend an estimated $16K a year here, so Safety Net is a Fail.
- Flapen Score
- 39 / 100Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 4439
- Market size
- $16K/yr41K searches / yr
- 90-day growth
- +23.9%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 14 sellers
Flapen Score
Safety Net against its category
The dotted line is the Baby Products average. Past it, Safety Net is stronger. Inside it, weaker.
Market
The Safety Net market on Amazon at a glance
Shoppers on Amazon United States searched for Safety Net 41K times last year and spent an estimated $16K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +23.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $16Ka year
- Top search term
- safety netting20K searches a year
02 · Price
A sale here is worth $24.09.
Listings sell for $24.09 on average, from $14.68 to $60.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.09 that is $0 to $2K a year per listing.
- Average price
- $24.09inside the $15 to $100 sweet spot
- Price range
- $14.68–$60.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #118 within Safety. It carries 901 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 93%
- Out of stock, average day
- 1.6%
- Average rank
- #118in Safety
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 901per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Safety Net products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
14
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
8%
- Brand 137%
- Brand 225%
- Brand 314%
- Brand 48%
- Brand 55%
- Brand 63%
- Open — no brand owns it (5 brands, 8%)
Demand
Safety Net search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Safety Net
We read the reviews and the return reasons for every product selling here.
“Not very strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safety Net questions
Answered from the same tracked data.









