Safety First Booster Seat

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

407K

Growth, 90 days vs prior 90

+11.0%

Conversion, latest week

1.8%

Market size, estimated

$1.7Ma year

Peak month

October2.5× the quietest month

Top search term

uppababy car seat106K searches a year

Listings sell for $231.11 on average, from $22.62 to $494.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $231.11 that is $23K to $58K a year per listing.

Average price

$231.11above the $15 to $100 sweet spot

Price range

$22.62–$494.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$23K–$58K

Returns

2.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #21 within Car Seats & Accessories. It carries 1,655 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

7.5%

Average rank

#21in Car Seats & Accessories

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,655per listing

Listings tracked

40

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

13Amazon's first-year sales bar

Average brand age

54 months