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Safari Nursery Decor

Fail

Buyers convert on only 0.5% of searches, so Safari Nursery Decor is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$29K/yr297K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
18%top-5 click share · 103 brands · 152 sellers

Flapen Score

Safari Nursery Decor against its category

The dotted line is the Baby Products average. Past it, Safari Nursery Decor is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safari Nursery Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Safari Nursery Decor 297K times last year and spent an estimated $29K. The top 5 brands take 26% of clicks. Demand peaks in Jan–Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
0.5%
Market size, estimated
$29Ka year
Peak month
July2.0× the quietest month
Top search term
jungle nursery decor51K searches a year

02 · Price

A sale here is worth $21.55.

Listings sell for $21.55 on average, from $3.76 to $73.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.55 that is $0 to $2K a year per listing.

Average price
$21.55inside the $15 to $100 sweet spot
Price range
$3.76–$73.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #2,137 within Décor. It carries 1,635 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
4.2%
Average rank
#2,137in Décor
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,635per listing
Listings tracked
133

04 · Newcomers

7 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Safari Nursery Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

103 falling

Sellers

152

Top-5 brand share

26%

Top 20: 55%

Top-5 click share

18%

Top 20: 42%

Open market

71%

  • Brand 17%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Safari Nursery Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Safari Nursery Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jungle nursery decor51K/yr
  • safari wall decor25K/yr
  • jungle theme nursery decor25K/yr
  • jungle wall decor16K/yr
  • baby safari nursery decor20K/yr
  • safari baby items18K/yr
  • safari themed nursery decor18K/yr
  • jungle nursery14K/yr
  • safari room decor13K/yr
  • safari baby12K/yr

Reviews and returns

What reviews say buyers love and hate about Safari Nursery Decor

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Smell”
2.4%of orders come back
“smells like fish”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Safari Nursery Decor questions

Answered from the same tracked data.