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Roll on Sunscreen Kids

Maybe

Search demand grew +307.0% this quarter. But shoppers spend an estimated $115K a year here, so Roll on Sunscreen Kids is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 5% of 2,472 Baby Products niches · +15 vs the category median of 44
Market size
$115K/yr64K searches / yr
90-day growth
+307.0%search demand this quarter
Competition
60%top-5 click share · 11 brands · 543 sellers

Flapen Score

Roll on Sunscreen Kids against its category

The dotted line is the Baby Products average. Past it, Roll on Sunscreen Kids is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll on Sunscreen Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Roll on Sunscreen Kids 64K times last year and spent an estimated $115K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +307.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+307.0%
Conversion, latest week
13.2%
Market size, estimated
$115Ka year
Peak month
June19.0× the quietest month
Top search term
roll on sunscreen kids31K searches a year

02 · Price

A sale here is worth $13.79.

Listings sell for $13.79 on average, from $5.70 to $26.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.79 that is $7K to $10K a year per listing.

Average price
$13.79under the $15 to $100 sweet spot
Price range
$5.70–$26.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #182 within Baby Care. It carries 3,114 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#182in Baby Care
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,114per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Roll on Sunscreen Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$17K$23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

543

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

14%

  • Sun Bum30%
  • Banana Boat26%
  • Coppertone11%
  • Neutrogena8%
  • BabyGanics7%
  • Solar Buddies4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Roll on Sunscreen Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 19.0×

Search terms

Top Roll on Sunscreen Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roll on sunscreen kids31K/yr
  • kids roll on sunscreen11K/yr
  • babyganics roll on sunscreen4K/yr
  • roll on kids sunscreen5K/yr
  • kids sunscreen roll on5K/yr
  • easy apply sunscreen kids4K/yr
  • roller sunscreen kids3K/yr
  • sunscreen roller for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Roll on Sunscreen Kids

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Allergies”
0.5%of orders come back
“Allergic reaction”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Roll on Sunscreen Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data