rico baby wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$24.13avg listing price — sweet spot $15–$100
Price range
Incredible$15.07–$35.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Market size
Good$388K$388K/yr · 237K searches
Review moat
Bad10,329.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rico baby wipes is a $388K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
rico baby wipes market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $362K–$483K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 83%
- Out of stock
- 16.7%
- Avg brand age
- 56 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Momcozy85%
- Rico11%
- Amazon Elements4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top rico baby wipes search terms
- momcozy wipes56K/yr
- rico baby wipes77K/yr
- rico wipes32K/yr
- mom cozy wipes20K/yr
- rico baby wipes unscented5K/yr
- momcozy baby wipes7K/yr
- rico baby wipes costco4K/yr
- momcozy water wipes9K/yr
- rico wipes baby7K/yr
- baby wipes rico5K/yr
Top rico baby wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Momcozy Baby Wipes Plus Wipes Size Thickness Moisture Softness & Scenario Plus 99% Water-Based Wet Wipes Unscented & Hypoallergenic Gentle for Sensitive Skin 720 Count (12 Packs)
Momcozy$31.694.6★2,853 rev
Momcozy Baby Wipes-Extra Large Size Design 99% Water Based Unscented & Hypoallergenic Cleansing & Moisturizing Baby Wipes for Sensitive Skin 8 Flip-Top Packs (480 Wipes Total)
Momcozy$26.524.6★2,853 rev
Rico Baby Wipes 720-count
Rico$35.624.7★81 rev
Momcozy Natural Breast Pump Wipes for Pump Parts Cleaning On-the-go 30 Count (Pack of 3) Flash Clean & Resealable Pump Wipes
Momcozy$17.304.8★1,666 rev
Momcozy Baby Wipes-Extra Large Size Design 99% Water Based Unscented & Hypoallergenic Cleansing & Moisturizing Baby Wipes for Sensitive Skin 240 Count (4 packs)
Momcozy$15.074.6★2,853 rev
Newest
by launch dateRico Baby Wipes 720-count
Rico$35.6281 rev
Momcozy Natural Breast Pump Wipes for Pump Parts Cleaning On-the-go 30 Count (Pack of 3) Flash Clean & Resealable Pump Wipes
Momcozy$17.301,666 rev
Momcozy Baby Wipes Plus Wipes Size Thickness Moisture Softness & Scenario Plus 99% Water-Based Wet Wipes Unscented & Hypoallergenic Gentle for Sensitive Skin 720 Count (12 Packs)
Momcozy$31.692,853 rev
Momcozy Baby Wipes-Extra Large Size Design 99% Water Based Unscented & Hypoallergenic Cleansing & Moisturizing Baby Wipes for Sensitive Skin 8 Flip-Top Packs (480 Wipes Total)
Momcozy$26.522,853 rev
Momcozy Baby Wipes-Extra Large Size Design 99% Water Based Unscented & Hypoallergenic Cleansing & Moisturizing Baby Wipes for Sensitive Skin 240 Count (4 packs)
Momcozy$15.072,853 rev
Trending
90-day click momentumRico Baby Wipes 720-count
Rico$35.624.7★
Momcozy Baby Wipes-Extra Large Size Design 99% Water Based Unscented & Hypoallergenic Cleansing & Moisturizing Baby Wipes for Sensitive Skin 240 Count (4 packs)
Momcozy$15.074.6★
Momcozy Baby Wipes Plus Wipes Size Thickness Moisture Softness & Scenario Plus 99% Water-Based Wet Wipes Unscented & Hypoallergenic Gentle for Sensitive Skin 720 Count (12 Packs)
Momcozy$31.694.6★
Momcozy Natural Breast Pump Wipes for Pump Parts Cleaning On-the-go 30 Count (Pack of 3) Flash Clean & Resealable Pump Wipes
Momcozy$17.304.8★
Momcozy Baby Wipes-Extra Large Size Design 99% Water Based Unscented & Hypoallergenic Cleansing & Moisturizing Baby Wipes for Sensitive Skin 8 Flip-Top Packs (480 Wipes Total)
Momcozy$26.524.6★
What buyers say about rico baby wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Does great at cleaning with few wipes”
“Great Value”
“Excellent product”
“Also has a clean natural scent”
“The size is great”
“leaves his skin soft”
“High quality and durable”
“stay moist”
“no irritation”
“Easy to use”
What buyers complain about
“Be it your body or wiping off a physical object its not going to get it clean”
“they are a little thick”
“The wipes arrived barely moist”
“We are very disappointed with the changes made in these wipes: they are much smaller. at least 1/3 less”
“The WORST smell”
“Rash”
“Cheap product”
“Bad ingredients”
“not a lot of grip to them”
“Expensive”
Top return reasons
Common questions
- Is rico baby wipes profitable to sell on Amazon United States?
- The niche generates $388K/yr across 6 tracked products. 90-day search growth is -25.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the rico baby wipes niche?
- 3 brands and 43 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rico baby wipes?
- Top complaints mined from reviews: Ease Of Cleaning, Thickness, Moist/Dry. The return rate is 0.3%.
- When does demand for rico baby wipes peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the rico baby wipes niche?
- Listings span $15.07–$35.62; the average listing price is $24.13 (sweet spot $15–$100). The average incumbent carries 10,330 reviews — the moat a new listing must climb.