Rico Baby Wipes

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $388K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

-25.7%

Conversion, latest week

6.8%

Market size, estimated

$388Ka year

Peak month

August2.2× the quietest month

Top search term

momcozy wipes56K searches a year

Listings sell for $24.13 on average, from $15.07 to $35.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $24.13 that is $30K to $36K a year per listing.

Average price

$24.13inside the $15 to $100 sweet spot

Price range

$15.07–$35.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,250–1,500

Revenue per listing a year

$30K–$36K

Returns

0.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #29 within Diapering. It carries 10,330 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

83%

Out of stock, average day

16.7%

Average rank

#29in Diapering

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

10,330per listing

Listings tracked

6

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months