ribbon bows
Skip itPrices mostly outside the sweet spot ($5.32–$15.85) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Review moat
Bad5,279.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 136K searches
Price range
Bad$5.32–$15.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, ribbon bows is a $47K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
ribbon bows market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $49K–$59K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
23
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
35%
Top 20: 78%
Open market
22%
- CÉLLOT30%
- OAOLEER14%
- YHXX YLEN12%
- Niceye8%
- JOYOYO7%
- choicbaby7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 1.8×
Top ribbon bows search terms
- bow clips for toddler girls17K/yr
- clip in bows for toddler girls13K/yr
- clip bows for toddler girls16K/yr
- moas para nias11K/yr
- hair bow clips for toddler girls9K/yr
- chongos para nias12K/yr
- bows bulk9K/yr
- alligator clip bows for toddler girls6K/yr
- bulk bows9K/yr
- bows toddler7K/yr
Top ribbon bows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CLLOT 40 Pieces Girls Hair Bows Linen Fabric Bows Alligator Clips Hair Accessories for Little Girls Toddlers Kids and Teens
CÉLLOT$9.794.8★2,641 rev
CLLOT 40PCS 4.5 Inch Hair Bows for Girls Grosgrain Ribbon Toddler Hair Accessories with Alligator Clips for Baby Girls Toddlers Kids in Pairs
CÉLLOT$9.754.8★12,087 rev
JOYOYO 40Pcs 4.5 Hair Bows Alligator Clips Grosgrain Ribbon Girls Bows Clips Barrettes Hair Accessories for Baby Girls Toddlers Kids Teens
JOYOYO$9.794.8★15,588 rev
Choicbaby 60pcs 3 Inches Boutique Grosgrain Ribbon Pinwheel Hair Bows for Baby Girls Toddler Bows Hair Clip Birthday Gifts In Pair
choicbaby$10.014.8★10,309 rev
40Pcs 3.5Inch Hair Bows Clips for Baby Girls Oaoleer Neutral Linen Pigtail Bows Double Bun Ponytail Bow Hair Barrettes Accessories for Babies Infant Toddlers Kids in Pairs
OAOLEER$9.804.6★636 rev
Newest
by launch date
CLLOT Hair Clips for Girls - 42PCS Fully Lined Hair Bows Alligator Clips for Toddlers Infants Kids 21 Color Pairs
CÉLLOT$6.785,265 rev
Jollybows 20pcs Baby Hair Clips Girls Bows 2 Mini Alligator Clip Toddler Pigtail Bow Fine Hair Clip
jollybows$7.71614 rev
Prohouse 40 PCS Baby Girl Hair Clips Alligator Hair Bows for Toddlers & Kids Baby Hair Accessories
Prohouse$14.862,794 rev
JOYOYO 40Pcs 4.5 Hair Bows Alligator Clips Grosgrain Ribbon Girls Bows Clips Barrettes Hair Accessories for Baby Girls Toddlers Kids Teens
JOYOYO$9.7915,588 rev
Hair Clips for Girls - 42PCS Fully Lined Hair Bows Alligator Clips in 21 Color Pairs for Toddlers Kids and Teens
Hoewina$5.461,500 rev
Trending
90-day click momentum
doboi 50PCS 2 Baby Hair Bows Clips Fully Lined Grosgrain Boutique Solid Ribbon Mini Bows for Girls Teens Infants Kids Toddlers Newborn
doboi$7.844.9★
50PCS 3Inch Hair Bows for Girls Grosgrain Ribbon Toddler Hair Accessories with Alligator Clips for Toddlers Baby Girls Kids Teens in Pairs
YHXX YLEN$9.844.7★
CLLOT 40PCS 4.5 Inch Hair Bows for Girls Grosgrain Ribbon Toddler Hair Accessories with Alligator Clips for Baby Girls Toddlers Kids in Pairs
CÉLLOT$9.754.8★
CLLOT Baby Hair Clips 50Pcs Tiny 2 Baby Hair Bows Fully Covered Barrettes Clips for Baby Girls Infants and Toddlers 25 Colors in Pairs
CÉLLOT$8.574.8★
CLLOT 40 Pieces Girls Hair Bows Linen Fabric Bows Alligator Clips Hair Accessories for Little Girls Toddlers Kids and Teens
CÉLLOT$9.794.8★
What buyers say about ribbon bows
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Great variety and good well”
“Fits great”
“Great Value”
“Exactly as pictured”
“Easy to Use”
“Love these for my kids hair”
“Perfect for daily use”
“Soft and gentle for babies”
“Good hold in the hair”
What buyers complain about
“Falling apart”
“Cheaper quality”
“But too big”
“Size is accurate colors are not”
“it came out wrinkled”
“Not strong”
“Not even Close to the size it shows in the picture”
“look much more expensive than I expected”
“Hair stuff is great just not what I expected”
“No shape edges”
Top return reasons
Common questions
- Is ribbon bows profitable to sell on Amazon United States?
- The niche generates $47K/yr across 48 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the ribbon bows niche?
- 21 brands and 23 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in ribbon bows?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.5%.
- When does demand for ribbon bows peak?
- Demand peaks in Aug–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the ribbon bows niche?
- Listings span $5.32–$15.85; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 5,280 reviews — the moat a new listing must climb.