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Reusable Breastmilk Storage Bags

Fail

Shoppers spend an estimated $88K a year here, so Reusable Breastmilk Storage Bags is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$88K/yr87K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
69%top-5 click share · 8 brands · 11 sellers

Flapen Score

Reusable Breastmilk Storage Bags against its category

The dotted line is the Baby Products average. Past it, Reusable Breastmilk Storage Bags is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reusable Breastmilk Storage Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Reusable Breastmilk Storage Bags 87K times last year and spent an estimated $88K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
3.3%
Market size, estimated
$88Ka year
Peak month
July1.6× the quietest month
Top search term
silicone breast milk storage bags23K searches a year

02 · Price

A sale here is worth $31.08.

Listings sell for $31.08 on average, from $9.12 to $76.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $31.08 that is $3K to $8K a year per listing.

Average price
$31.08inside the $15 to $100 sweet spot
Price range
$9.12–$76.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #119 within Breastfeeding. It carries 2,521 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#119in Breastfeeding
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,521per listing
Listings tracked
14

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Reusable Breastmilk Storage Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Brand 157%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Reusable Breastmilk Storage Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Reusable Breastmilk Storage Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone breast milk storage bags23K/yr
  • reusable breast milk storage bags18K/yr
  • silicone milk storage bags11K/yr
  • reusable breastmilk storage bags7K/yr
  • silicone breastmilk storage bags7K/yr
  • reusable milk storage bags8K/yr
  • silicone breast milk storage4K/yr
  • nullie breastmilk storage bags4K/yr
  • nuliie breastmilk storage bags3K/yr
  • breastmilk storage bags reusable2K/yr

Reviews and returns

What reviews say buyers love and hate about Reusable Breastmilk Storage Bags

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Leak-Proof”
9%of negative reviews mention “Measurement/Reading Accuracy”
2.2%of orders come back
“Incorrect measurement”
A buyer, on “Measurement/Reading Accuracy”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Reusable Breastmilk Storage Bags questions

Answered from the same tracked data.