Reusable Baby Wipes

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

3.0%

Market size, estimated

$77Ka year

Peak month

October1.5× the quietest month

Top search term

reusable baby wipes35K searches a year

Listings sell for $19.34 on average, from $6.76 to $37.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.34 that is $2K to $5K a year per listing.

Average price

$19.34inside the $15 to $100 sweet spot

Price range

$6.76–$37.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #503 within Diapering. It carries 2,604 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#503in Diapering

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,604per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months