Retractable Baby Gates

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

+10.1%

Conversion, latest week

3.2%

Market size, estimated

$3.9Ma year

Peak month

July1.4× the quietest month

Top search term

retractable baby gates1.2M searches a year

Listings sell for $42.10 on average, from $12.81 to $77.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $42.10 that is $105K to $126K a year per listing.

Average price

$42.10inside the $15 to $100 sweet spot

Price range

$12.81–$77.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$105K–$126K

Returns

6.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #38 within Safety. It carries 1,865 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#38in Safety

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,865per listing

Listings tracked

23

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months