Is reolink e1 pro profitable to sell on Amazon United States?

The niche generates $603K/yr across 11 tracked products. 90-day search growth is +20.9%. Flapen's verdict: Skip it (44/100).

How competitive is the reolink e1 pro niche?

3 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in reolink e1 pro?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Camera Quality. The return rate is 5.0%.

When does demand for reolink e1 pro peak?

Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 10.6× the quietest.

What does it cost to enter the reolink e1 pro niche?

Listings span $16.57–$195.90; the average listing price is $55.51 (sweet spot $15–$100). The average incumbent carries 11,179 reviews — the moat a new listing must climb.

reolink e1 pro

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$55.51

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$603K

$603K/yr · 289K searches

Growth

Good+20.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay$16.57–$195.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Brand share

Bad92%

top-5 brand share — brand-locked demand

Review moat

Bad11,179.27

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Signals High Price

According to Flapen's Amazon United States niche tracking, reolink e1 pro is a $603K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

reolink e1 pro market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: $694K–$833K; units × avg price
Conversion rate: 3.8%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

92%

Top 20: 92%

Top-5 click share

82%

Top 20: 100%

Open market

Tapo57%
REOLINK32%
--8%
Amcrest3%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +20.9% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.6×

Open Trend

Top reolink e1 pro search terms

tapo c12052K/yr +34.3%4.9% conv.
amcrest wifi camera44K/yr +1.2%0.1% conv.
reolink e1 pro34K/yr +36.8%7.1% conv.
tp-link tapo c12021K/yr +97.9%3.3% conv.
rtsp camera27K/yr -1.1%0.7% conv.
reolink e121K/yr +29.7%5.9% conv.
tp link tapo c12013K/yr +92.5%3.6% conv.
tapo c12511K/yr +11.1%1.1% conv.
tapo c120 camera7K/yr +49.0%5.3% conv.
amcrest wifi camera outdoor9K/yr -6.9%0.2% conv.

All search terms

Top reolink e1 pro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tapo 2K+ Indoor/Outdoor Wired Security Camera - 2024 PCMag Editors Choice Person/Pet/Vehicle Detection Baby Monitoring Color Night Vision Subscription-Free Local Storage or Optional Cloud C120

Tapo$29.304.4★5,335 rev

Reolink E1 Pro PT Wi-Fi Indoor Camera for Baby & Pet Monitoring Auto Tracking 3K 5MP Night Vision Enhanced by F1.6 Aperture Person/Pet/Baby Crying Detection 2.4/5GHz Wi-Fi Two-Way Audio

REOLINK$47.534.2★13,210 rev

REOLINK 4MP 2K Indoor Camera E1 Plug-in Wireless WiFi 6 Security Camera 360 Degree Pet Camera with Phone app Baby Monitor with Person/Pet/Cry Detection Night Vision 2-Way Talk Local Storage

REOLINK$29.294.2★18,443 rev

Tapo 2K+ Indoor/Outdoor Wired Security Camera - Person/Pet/Vehicle Detection Baby Monitoring Color Night Vision IP66 Weather Resistant Subscription-Free Local Storage or Optional Cloud C121

Tapo$30.074.3★954 rev

Tapo 2K Pan/Tilt Security Camera for Baby Monitor Dog Camera w/Motion Detection 2-Way Audio Siren Night Vision Cloud&SD Card Storage Works w/Alexa & Google Assistant 2-Pack (Tapo C210P2)

--$36.524.5★21,375 rev

Newest

by launch date

Tapo 2K Indoor/Outdoor Wired Security Camera - Works as a Baby Monitor & Pet Camera Person/Motion/Baby Cry Detection 2-Way Audio Siren Subscription-Free SD Storage or Optional Cloud C113 (2-Pack)

Tapo$38.70509 rev

1y ago

Tapo 2K+ Indoor/Outdoor Wired Security Camera - Person/Pet/Vehicle Detection Baby Monitoring Color Night Vision IP66 Weather Resistant Subscription-Free Local Storage or Optional Cloud C121

Tapo$30.07954 rev

1y ago

Tapo 2K+ Indoor/Outdoor Wired Security Camera - 2024 PCMag Editors Choice Person/Pet/Vehicle Detection Baby Monitoring Color Night Vision Subscription-Free Local Storage or Optional Cloud C120

Tapo$29.305,335 rev

2y ago

Tapo 2K Pan/Tilt Security Camera for Baby Monitor Dog Camera w/Motion Detection 2-Way Audio Siren Night Vision Cloud&SD Card Storage Works w/Alexa & Google Assistant 2-Pack (Tapo C210P2)

--$36.5221,375 rev

4y ago

REOLINK E1 Pro(Black) 3K PT Wi-Fi Indoor Camera for Baby & Pet Monitoring Auto Tracking 5MP Night Vision Enhanced by F1.6 Aperture Person/Pet/Baby Crying Detection 2.4/5GHz Wi-Fi Two-Way Audio

REOLINK$47.7513,210 rev

5y ago

What buyers say about reolink e1 pro

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Amazing price”

Quality-Overall15%

“Build quality is solid”

Assembly/Installation10%

“EASY to set up”

Image/Picture Clarity8%

“Picture quality is great”

Software/Application6%

“Easy to use app”

Video Quality5%

“Good video”

Ease Of Use4%

“Easy peasy”

Night Vision4%

“Night vision is reliable”

Motion Detection3%

“The built in motion detection also works really well”

Connectivity-Overall3%

“Good connection”

What buyers complain about

Connectivity-Overall22%

“Cannot Connect”

Functionality-Overall8%

“Not very functional”

Camera Quality6%

“Cheap camera”

Quality-Overall5%

“Absolute Garbage”

Software/Application5%

“horrible app”

Durability5%

“Barely a week even”

Assembly/Installation4%

“Very difficult to install”

Compatibility-Overall3%

“Not working with my phone”

Audio Quality2%

“Audio doesnt work”

Advertised Vs Actual Product2%

“Listing is inaccurate”

Top return reasons

Connectivity-Overall33%

Compatibility-Overall13%

Camera Quality9%

Functionality-Overall8%

Value For Money5%

Advertised Vs Actual Product3%

Image/Picture Clarity3%

Assembly/Installation3%

Size-Overall2%

Software/Application2%

Common questions

Is reolink e1 pro profitable to sell on Amazon United States?: The niche generates $603K/yr across 11 tracked products. 90-day search growth is +20.9%. Flapen's verdict: Skip it (44/100).
How competitive is the reolink e1 pro niche?: 3 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in reolink e1 pro?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Camera Quality. The return rate is 5.0%.
When does demand for reolink e1 pro peak?: Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 10.6× the quietest.
What does it cost to enter the reolink e1 pro niche?: Listings span $16.57–$195.90; the average listing price is $55.51 (sweet spot $15–$100). The average incumbent carries 11,179 reviews — the moat a new listing must climb.